
Digital Marketing Specialist
3 weeks ago
Responsibilities
- Outline, strategize and carry out digital marketing campaigns,
- Manage and shape social media marketing efforts, including determining the optimal social media platforms and channels
- Analyze campaigns to determine the right metrics and key performance indicators (KPIs) before measuring performance and creating reports
- Identify new opportunities to generate leads and boost conversion
- Collaborate across disciplines to maximize the efficacy of digital marketing campaigns, including with designers, developers, and communications professionals
- Bachelor’s or master’s degree in multimedia, marketing or a related field
- Proven working experience in digital marketing
- Knowledgeable in using photo and video editing apps
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
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