Email Marketing Specialist

About Groworx Global

Groworx Global is a leader in sustainable aged care and healthcare workforce solutions. We support global health and aged care providers by connecting them with skilled talent, creating a strong competitive edge through a dedicated international workforce.

Recognized as Australia's most trusted international recruitment and training partner, we are proud of our accolades from leading providers, media recognition, and endorsements by government bodies.

Our core service areas include:

• International Talent Solutions: Connecting global talent with top-tier employers to drive team performance and close workforce gaps.
• Groworx Academy: Providing world-class training, development programs, and learning resources to boost career growth.
• International Student Services: Supporting students throughout their education journey—from application to graduation—ensuring success and a seamless experience.

We are passionate about making a positive impact and ensuring equal access to opportunities. Join us in shaping a brighter future.

The Opportunity

We are seeking a highly motivated and experienced Email Marketing Specialist to own and grow our critical email channel. This role is pivotal in driving Groworx Global's mission by developing and executing compelling email marketing strategies that engage our audience ad achieve our growth objectives. You will be responsible for the end-to-end management of our email campaigns, deployment, and performance analysis.

Key Responsibilities

• Develop and implement comprehensive email marketing strategies for both B2B and B2C audiences, aligned with Groworx Global's overall marketing and business goals.
• Manage the entire email campaign lifecycle, including planning, creative development, list segmentation, A/B testing, deployment, and performance reporting.
• Leverage advanced HubSpot functionalities to optimize email workflows, automation, lead nurturing, and CRM integration.
• Craft compelling and personalized email content that resonates with diverse global audiences and drives desired actions.
• Monitor and analyze email campaign performance, providing actionable insights and recommendations for continuous improvement.
• Stay up-to-date with industry best practices, trends, and technologies in email marketing teams to ensure integrated campaigns.
• Ensure email compliance with data privacy regulations (e.g., GDPR, CAN-SPAM) across all campaigns.

Qualifications

Required Experience

• Advanced HubSpot Expertise: Demonstrated use of HubSpot's marketing automation suite, including workflows, landing pages, CRM integration, analytics, and more.
• Global Campaign Execution: Proven ability to craft and implement email strategies for diverse international audiences, with sensitivity to cultural and regional differences.
• B2B and B2C Campaigns: Strong record of success in managing email campaigns across both business-to-business and consumer markets.
• 3+ Years of Experience: At least three years in a dedicated email marketing role with a strong portfolio of results.
• Deep understanding of email deliverability, sender reputation, and industry best practices.
• Skilled in email analytics and performance reporting, with the ability to generate actionable insights.
• Exceptional verbal and written communication skills, especially in copywriting and messaging.

Preferred Qualifications

• Experience with additional marketing automation platforms.
• Familiarity with HTML/CSS for customizing email templates.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline.

Questions for Candidates:

As part of our evaluation process, we kindly request you to answer the following questions to help us better assess your background and fit for the role, particularly in relation to lead generation and email marketing:

1. What lead generation and digital marketing tools are you most familiar with, especially for email campaigns?
2. Describe your experience running successful email marketing campaigns to generate leads. What strategies worked best?
3. Give a specific example of a lead generation campaign you ran. Include the tools, target audience, and results.
4. How do you measure the success of your lead generation and email marketing? What metrics do you track?
5. How do you keep your lead generation and email marketing skills current? What resources do you use?

Why Join Groworx Global?

• Join a mission-driven, fast-growing organization.
• Thrive in a collaborative and supportive team culture.
• Contribute meaningfully to strategic marketing efforts and business growth.
• Enjoy a competitive salary and benefits package.
• Access professional development and upskilling opportunities.

How to Apply

If you're excited about this opportunity, please submit your resume and a cover letter explaining why you're a great fit for the role. Be sure to include examples of your work—especially those showcasing:

• Advanced HubSpot expertise
• Success with global email campaigns
• Achievements in B2B and B2C marketing

We look forward to hearing from you

Our Hiring Process

Our selection process includes the following stages:

Application Review We'll review your resume and cover letter. Technical Interview An in-depth discussion about your email marketing experience and technical skills. Portfolio Submission Share highlights of your past work and key projects. Panel Interview Meet with stakeholders from our marketing and leadership teams. Offer Successful candidates will receive an employment offer.

We are proud to be an equal opportunity employer. We celebrate diversity and do not discriminate based on race, religion, gender, marital or veteran status, disability, or sexual orientation.