Marketing Specialist

19 hours ago

Ayala Alabang, National Capital Region, Philippines Filinvest Alabang Inc. Full time $40,000 - $60,000 per year

The Marketing Specialist is responsible for planning and executing marketing initiatives to build brand awareness, support sales growth, and strengthen the company's market presence. The role involves event organization, public relations, marketing materials development, and supervising the marketing team to ensure efficiency and alignment with business objectives.

Event Organization


• Plan, organize, and execute marketing events, trade shows, and project launches to increase brand awareness and generate sales leads.


• Coordinate with internal teams and external suppliers to ensure seamless event execution.


• Monitor event effectiveness and provide post-event reports and recommendations.

Creation of Marketing Materials


• Develop and oversee the production of marketing collaterals (brochures, flyers, presentations, digital content, etc.).


• Ensure materials are aligned with brand guidelines and effectively communicate the company's value proposition.


• Collaborate with creative teams, agencies, or vendors for design and production needs.

Public Relations


• Drive brand visibility by generating media exposure through print, online platforms, and social media.


• Build and maintain strong relationships with media partners, press contacts, and influencers.


• Manage press releases, feature articles, and media coverage for key campaigns and events.

Team Supervision & Coordination


• Oversee and guide marketing assistants in executing day-to-day tasks and projects.


• Monitor progress, provide feedback, and ensure adherence to deadlines and quality standards.


• Support in training and developing junior marketing staff to enhance overall team performance.

Reporting & Strategy Support


• Provide regular reports on campaign performance, event outcomes, and PR reach.


• Assist in developing marketing strategies that align with sales and business goals.


• Recommend process improvements for more efficient marketing execution.

QUALIFICATIONS:

  • Candidate must possess at least Bachelor's/College Degree in Marketing or equivalent.
  • At least 5 Year(s) of working experience in the related field is required for this position.
  • Preferably Supervisor specialized in Marketing/Business Development or equivalent.

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