
Communication Manager
2 weeks ago
Empowering Africa's tomorrow, together…one story at a time.
With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.
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Wherever you are in your career, we are here for you. Design your future. Discover leading-edge guidance, tools and support to unlock your potential. You are Absa. You are possibility.
Job Summary
- Develop and implement a strategic communication plan aimed at strengthening Absa's brand image and reputation across all stakeholder groups.
- Lead the creation, execution, and evaluation of high-quality communication Programms, ensuring timely delivery, budget adherence, and alignment with business objectives.
Job Description
- Develop and maintain a comprehensive communication strategy aligned with the bank's business goals.
- Conduct communication audits and stakeholder analysis to identify gaps and opportunities.
- Lead planning for major initiatives such as rebranding, mergers, or product launches.
- Ensure alignment with regulatory and compliance requirements in all messaging
- Develop and manage an integrated communications plan that supports the business and aligns with Group strategic objectives and direction.
- Develop and manage internal communication strategies to ensure consistent messaging and alignment across the business.
- Develop and manage external communication strategies to ensure proactive exposure for the business and leadership thus helping to positively influence perceptions of stakeholders Absa.
- Create engaging content for various channels, including press releases, articles, social media posts, and website content.
- Develop and maintain a crisis communication plan and protocols.
- Develop and manage stakeholder engagement strategies to build and maintain positive relationships with diverse stakeholder groups.
- Develop, implement and manage the public relations plan
- Oversee the bank's digital presence including website content, blogs, and social media
Preferred Education
- Bachelor's degree in communications, Public Relations, Journalism, Marketing, or a related field.
- A Master's degree (e.g., MBA or MA in Communications) is an added advantage.
Preferred Experience
- 10 years of experience in corporate communications, preferably within financial services or banking.
Knowledge And Skills
Knowledge
- Understanding how to align communication with business goals.
- Knowledge of how to build and maintain relationships with journalists and media outlets.
- Techniques for managing communication during reputational risks or emergencies.
- Strategies for engaging employees and promoting organizational culture.
- Familiarity with social media platforms, content strategy, and digital campaigns.
- Understanding how to communicate effectively with various internal and external stakeholders.
Skills
- Excellent Writing and Editing.
- Strategic Thinking.
- Leadership and Team Management.
- Presentation and Public Speaking.
- Analytical Skills.
- Project Management.
Education
Bachelor`s Degrees and Advanced Diplomas: Communication Studies and Language (Required)
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