Assistant Manager-Digital Marketing

Position Accountability Statement
The Digital Marketing Assistant Manager is responsible for driving website performance, search engine optimization (SEO), and search engine marketing (SEM) strategies, ensuring the organization's digital presence effectively supports business objectives. This role ensures optimized web updates, improved organic and paid search visibility leading to online conversions, and seamless collaboration with internal teams and external partners.

Broad Responsibility Highlights

• Discovery: Analyzing and Understanding Needs
• Conduct website audits to assess performance, user experience, and alignment with SEO best practices.
• Analyze keyword trends, competitor strategies, and SEM campaign data to identify growth opportunities.
• Collaborate with internal teams & agencies to gather input on content needs and performance goals for web and search initiatives.
• Evaluate current SEM strategies, landing page performance, and conversion rates to uncover areas for optimization.
• Stay informed on industry trends, algorithm updates, and new tools relevant to website management, SEO, and SEM.
• Design: Crafting Strategies and Solutions
• Develop a robust SEO strategy, including keyword targeting, content optimization, link building, and technical enhancements, to improve organic visibility.
• Develop an SEM strategy in collaboration with internal stakeholders and external agencies, focusing on lead generation and ROI optimization.
• Design a roadmap for regular website updates, ensuring content is fresh, aligned with brand guidelines, and optimized for search engines.
• Define measurable KPIs for website traffic, organic rankings, paid search performance, and conversions.
• Develop: Building and Implementing Solutions
• Manage website updates using content management systems (e.g., WordPress, Drupal), ensuring consistent design and functionality.
• Work with and manage external agencies to ensure the implementation of on-page and off-page SEO best practices, including meta tags, schema markup, and quality link-building campaigns.
• Collaborate with agencies, designers, and developers to address technical SEO improvements, such as page speed, mobile responsiveness, and site architecture.
• Work with agencies to manage SEM campaigns on platforms like Google Ads, including ad copywriting, bid management, and audience targeting.
• Test and refine web content, SEM campaigns, and landing pages through A/B testing to enhance engagement and conversion rates.
• Deliver: Executing and Measuring Results
• Monitor and report on website performance metrics, SEO rankings, and SEM campaign results using tools like Google Analytics, Search Console, and Ads Manager.
• Analyze data to provide actionable insights and recommendations for website updates, SEO enhancements, and SEM optimizations.
• Prepare and present reports to stakeholders, highlighting the impact of digital initiatives on business performance.
• Ensure all campaigns adhere to data privacy regulations (e.g., GDPR, CCPA) and industry best practices.
• Foster strong collaboration with internal teams and external partners to ensure seamless execution of digital marketing initiatives.
• Agency Management
• Coordinate with agencies to execute website, SEO & SEM campaigns, ensuring timely delivery and alignment with organizational priorities.
• Participate in agency selection & lead performance reviews, as needed
• Manage website/SEO/SEM agency budget

Desired Skills And Competencies

• Strong analytical skills with the ability to identify trends, opportunities, and areas for improvement.
• Expertise in crafting SEO strategies, SEM campaigns, and website content plans.
• Proficiency in CMS platforms, SEO tools (e.g., SEMrush, Ahrefs), and SEM platforms (e.g., Google Ads).
• Strong reporting and performance measurement capabilities, with a focus on ROI.
• Understanding of performance marketing and its integration with SEO and SEM.