Marketing Specialist

2 hours ago

Quezon City, National Capital Region, Philippines ThinkBIT Solutions Full time ₱1,800,000 - ₱2,500,000 per year

We are seeking a versatile Marketing Specialist to drive our multi-channel strategy. In this role, you will bridge the gap between technical expertise and creative storytelling, executing campaigns that generate high-quality leads for our mobile and web app development services.

  • Develop and execute multi-channel marketing strategies to promote mobile and web app development services.
  • Create targeted content (blogs, case studies, whitepapers, landing pages) that speaks to CTOs, product managers, and business leaders.
  • Manage SEO, SEM, and paid campaigns to drive inbound leads and improve conversion rates.
  • Own the company's LinkedIn and email marketing strategy, including automation and segmentation.
  • Collaborate with sales to align messaging, support outbound efforts, and optimize the lead funnel.
  • Analyze campaign performance and report on KPIs such as MQLs, CAC, and ROI.
  • Research competitors and market trends to refine positioning and identify new opportunities.

Qualifications:

  • 3–5 years of B2B marketing experience in tech, SaaS, or digital services.
  • Strong understanding of mobile/web app development and the software development lifecycle.
  • Proven track record in lead generation, content marketing, and digital campaign management.
  • Excellent writing and storytelling skills with a strategic mindset.
  • Familiarity with tools like HubSpot, Google Analytics, SEMrush, and LinkedIn Ads.
  • Bonus: Experience in marketing to enterprise clients or government sectors.

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