Performance Marketing Manager

1 week ago

Clark Freeport Zone Pampanga, Philippines MVP Asia Pacific Inc. Full time ₱900,000 - ₱1,200,000 per year

Posted 8d ago

Job Description:

  • Hands-on campaign management across Google Ads, Meta, Reddit, native ads, programmatic DSPs, and Web3-specific platforms (Addressable, Coingecko, crypto newsletter buys, etc.).
  • Scale paid traffic sources profitably by driving low-cost, high-quality acquisitions in restricted categories (crypto, betting, gaming).
  • Execute daily bid, budget, and creative optimizations with relentless focus on CPA and ROAS.
  • Build and manage multi-geo ad funnels tailored to cultural and regulatory nuances.
  • Develop high-performing creatives (static, video, UGC, landing pages) with the design team; rapid A/B testing.
  • Analyze campaign data, run cohort analysis, and feed insights into LTV models.
  • Spot new channels, media buys, and traffic arbitrage opportunities before competitors.
  • Work closely with the Head of Acquisition & Growth to align execution with overall growth strategy.

Job Qualifications:

  • Bachelor's Degree in Marketing, or any related.
  • 4+ years in paid acquisition / performance marketing, with at least 2+ years in crypto, iGaming, or other restricted verticals.
  • Proven success running multi-million-dollar ad budgets profitably.
  • Deep knowledge of Google Ads, Meta Ads, Reddit Ads, native networks, and programmatic DSPs.
  • Familiarity with Web3 ad platforms, crypto communities, and traffic sources.
  • Ability to navigate compliance and ad policy challenges in restricted categories.
  • Strong data and analytics skills: cohort analysis, attribution, funnel optimization.
  • Creative mindset: ability to test and iterate ad concepts rapidly.
  • Comfort working in a fast-moving, global remote team.

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