Facebook Ads Specialist

1 hour ago

Paranaque City, Calabarzon, Philippines Guangdong Hotel and Restaurant Full time ₱250,000 - ₱500,000 per year

Overview

We are seeking a highly skilled Ads Specialist with strong experience in application advertising across major social media platforms—particularly Facebook Ads and TikTok Ads. The ideal candidate will be responsible for planning, creating, optimizing, and analyzing paid campaigns to drive high-quality app installs, conversions, and user engagement.

Key Responsibilities

  • Develop, execute, and optimize app-focused ad campaigns across Facebook, TikTok, and additional platforms such as Instagram, Snapchat, YouTube, and Google App Campaigns.
  • Create effective campaign structures, audiences, ad sets, and creatives tailored to app marketing objectives.
  • Manage full-funnel app marketing strategies including install campaigns, retention campaigns, in-app event optimization, and ROAS-focused campaigns.
  • Conduct A/B testing for creatives, audiences, placements, and bidding strategies to improve performance.
  • Monitor campaign performance on a daily/weekly basis and adjust budgets, bids, and strategies to meet KPIs.
  • Collaborate with designers and content teams to guide ad creatives based on performance insights and platform best practices.
  • Work with analytics tools (e.g., Appsflyer, Adjust, Firebase, Meta Events Manager) to track installs, events, and user behavior.
  • Prepare performance reports, insights, and recommendations for continuous improvement.
  • Stay updated on platform policies, trends, algorithm changes, and competitor strategies.

Requirements

  • 2+ years of experience managing paid social campaigns with a strong focus on app install and app engagement ads.
  • Proven experience with Facebook Ads Manager and TikTok Ads Manager (campaign setup, optimization, audience building, event tracking).
  • Strong understanding of MMPs (Mobile Measurement Partners) such as Appsflyer, Adjust, or Branch.
  • Ability to interpret data and turn insights into actionable strategies.
  • Familiarity with creative best practices for app marketing on short-form video platforms (especially TikTok).
  • Knowledge of attribution, tracking, and event mapping for mobile applications.
  • Strong analytical, organizational, and communication skills.
  • Ability to work in a fast-paced performance-driven environment.

Preferred Qualifications

  • Experience with other paid platforms (Snapchat Ads, Google UAC, ASA).
  • Background in mobile app growth, performance marketing, or UA (user acquisition).
  • Experience with retargeting and remarketing strategies for apps.

Job Type: Full-time

Work Location: In person

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