Marketing Quality Assurance Coordinator
4 hours ago
Job Description:
The Quality Assurance Coordinator is responsible for ensuring quality standards for Email, SMS and digital campaigns. This role involves collaborating with marketing teams to establish quality standards, reviewing marketing materials to standards, collecting feedback, and sharing feedback with marketing teams.
This role is ideal for a detail-oriented individual with a passion for marketing who is dedicated to maintaining and enhancing the quality and integrity of marketing initiatives.
Primary duties may include but are not limited to:
- Work with marketing partners to establish quality standards. Ensure all marketing activities comply with industry regulations and internal policies.
- Document and implement quality standards and processes for marketing materials. Use web tools to ensure marketing materials meeting 508 accessibility standards. Review marketing grids to ensure materials are versioned properly by state and brand.
- Click links to ensure routing to correct destination and dial toll free phone numbers to ensure proper voice message is received.
- Review inbox proofs and ensure the materials match the intended design. Collect feedback and provide recommendations to marketing teams.
- Analyze quality assurance data and trends to identify areas for improvement. Offer insights and recommendations for optimizing marketing strategies based on quality assessments. Identify opportunities for process improvements to enhance marketing effectiveness and efficiency.
Qualifications:
- At least 2 years' experience in Marketing Quality Assurance or related field
- Familiar with Campaign Assets (Emails, landing pages, social media posts)
- Stake Holder Management
- Experience in SEO (Search Engine Optimization)
- Experience using Google Analytics
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