Brand Manager

2 weeks ago


Manila, National Capital Region, Philippines Wellba Inc. Full time ₱6,000,000 - ₱8,000,000 per year
  • Brand Strategy & Development

  • Develop and execute brand plans that align with company objectives and market opportunities.

  • Define brand positioning, value propositions, and messaging to ensure consistency across all touchpoints.
  • Conduct market and consumer research to identify insights, trends, and opportunities.
  • Marketing & Campaign Management

  • Plan and manage integrated marketing campaigns (digital, print, PR, social media, events, etc.).

  • Collaborate with creative, digital, and media agencies to deliver high-quality brand assets and campaigns.
  • Monitor and report on campaign performance and ROI.
  • Product & Portfolio Management

  • Partner with product development and sales teams to ensure brand alignment across the product lifecycle.

  • Oversee packaging, naming, and product communication strategies.
  • Budget & Performance Management

  • Manage brand budgets effectively, ensuring efficient allocation of resources.

  • Track and analyze brand performance metrics (market share, brand health, customer perception).
  • Cross-Functional Collaboration

  • Work closely with sales, communications, and product teams to ensure a unified brand experience.

  • Serve as the brand guardian, maintaining consistency in visual identity, tone, and messaging.

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