Brand Manager
4 days ago
Brand Strategy & Development
Develop and execute brand plans that align with company objectives and market opportunities.
- Define brand positioning, value propositions, and messaging to ensure consistency across all touchpoints.
 - Conduct market and consumer research to identify insights, trends, and opportunities.
 Marketing & Campaign Management
Plan and manage integrated marketing campaigns (digital, print, PR, social media, events, etc.).
- Collaborate with creative, digital, and media agencies to deliver high-quality brand assets and campaigns.
 - Monitor and report on campaign performance and ROI.
 Product & Portfolio Management
Partner with product development and sales teams to ensure brand alignment across the product lifecycle.
- Oversee packaging, naming, and product communication strategies.
 Budget & Performance Management
Manage brand budgets effectively, ensuring efficient allocation of resources.
- Track and analyze brand performance metrics (market share, brand health, customer perception).
 Cross-Functional Collaboration
Work closely with sales, communications, and product teams to ensure a unified brand experience.
- Serve as the brand guardian, maintaining consistency in visual identity, tone, and messaging.
 
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						Brand Manager
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