Paid Media Consultant

7 days ago


National Capital Region National Capital Region Manila Philippines Booth and Partners Full time ₱80,000 - ₱120,000 per year
Paid Media Consultant
Reports to: Director, Performance Marketing
Department: Growth Strategy / Paid Media
Location: Remote
About Cro Metrics
Cro Metrics is a growth optimization agency helping brands scale through experimentation,
personalization, and full -funnel media strategy. We combine sharp analytics with bold
creative execution to deliver measurable impact for clients across industries including
eCommerce, fintech, nonprofit, SaaS, and more.
We test ideas quickly, measure results precisely, and build marketing programs that grow
brands intelligently and sustainably.
Overview
We're looking for a Paid Media Consultant (Contract) who's analytical, detail -oriented, and
fluent in the mechanics of Paid Social and Paid Search. You'll be hands -on with campaign
builds, optimizations, and reporting — helping clients achieve performance goals through
well -structured, data -informed media strategies.
If you thrive in a fast -moving, collaborative environment where experimentation drives
learning and measurable results guide decision -making, you'll fit right in.
Key Responsibilities
Campaign Management & Optimization
● Build, manage, and optimize campaigns in Meta Ads Manager and Google Ads
across multiple clients.
● Support campaign setup, QA, and creative trafficking for new launches.
● Monitor pacing, budgets, and KPIs daily to ensure campaigns stay on track and
perform efficiently.
● Partner with Growth Strategists and Paid Media Managers to align targeting,
messaging, and creative direction with client objectives.
● Execute testing plans (ad copy, audience, creative) to identify growth opportunities
and improve performance.
Analysis & Reporting
● Analyze campaign performance data to surface actionable insights and recommend
optimizations.
● Create clear, concise reports highlighting wins, learnings, and opportunities for
improvement.
● Conduct data pulls, spend checks, and competitive analysis to support planning and
strategy sessions.
Cross -Functional Collaboration
● Work closely with the Growth Strategy and Data Analytics teams to ensure
consistent reporting and tracking across channels.
● Communicate findings and performance trends clearly to internal stakeholders and
client teams.
Qualifications
● 2–4 years of direct experience managing campaigns in Meta Ads Manager and
Google Ads.
● Working knowledge of campaign objectives, bidding strategies, and optimization
techniques.
● Strong analytical mindset with comfort interpreting performance data and translating
it into recommendations.
● Excellent written and verbal communication skills.
● Proficiency in Google Workspace (Sheets, Slides, Drive); advanced Excel skills are a
plus.
● Highly organized, proactive, and able to manage multiple accounts and deadlines in
a fast -paced environment.
● Bachelor's degree in Marketing, Communications, or a related field preferred.
Bonus Points
● Experience with LinkedIn Ads, Microsoft Ads, or other paid platforms.
● Familiarity with Google Ads Editor, automation tools, or bulk editing workflows.
● Background in CRO, A/B testing, or data visualization.
What Success Looks Like
● Campaigns are launched accurately, paced effectively, and optimized continuously
for performance.
● Data -driven insights and clear communication help clients understand their results
and opportunities.
● The Paid Media Consultant contributes meaningfully to Cro Metrics' mission of
helping brands grow through experimentation and full -funnel media strategy.

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