Social Media Strategist

2 weeks ago

Manila, Philippines Shopee Full time

Overview Shopee Manila, National Capital Region, Philippines — Social Media Strategist Responsibilities Develop and execute comprehensive social media strategies to enhance brand visibility, engagement, and views across social media channels Create and implement social media campaigns across various platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) to align with business goals Provide insights and recommendations based on data analysis to optimize future strategies and maximize ROI Collaborate with the content team to create compelling and shareable content for social media channels Implement strategies to grow and diversify the online community Plan, execute, and optimize paid social media advertising campaigns Monitor ad performance, adjust budgets, and target audience segments for maximum effectiveness Stay informed about industry trends, competitor activities, and emerging social media platforms to keep our strategies ahead of the curve Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field Strong understanding of analytics tools (e.g., Facebook Insights) and the ability to translate data into actionable insights Proven experience with 3-5 years in social media marketing and strategy; ideally with agency background Demonstrated success in creating and implementing effective social media campaigns Proficiency in social media management tools (e.g., Emplifi, Talkwalker, Facebook Ads Manager) and Google Workspace for data analysis and reporting Seniority level Mid-Senior level Employment type Full-time Job function Business Development and Marketing Industries Internet Marketplace Platforms and Technology, Information and Internet #J-18808-Ljbffr

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