Junior Paid Media Strategist

2 weeks ago

Manila, Philippines Global Process Manager Inc. Full time

Key Responsibilities Paid Media Management Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, and programmatic display platforms. Test new paid channels (e.g., Reddit Ads, Facebook Ads) to identify new audience growth opportunities. Collaborate with content and campaign teams to develop compelling ad copy, creative, and landing pages. Monitor performance metrics and provide actionable insights to improve ROI, CTR, CPL, and conversion rates. Manage ad budgets, pacing, and performance tracking across multiple campaigns and regions (U.S. and EMEA). Marketing Support Support the marketing team with event-related campaigns, including paid promotion, registration tracking, and post-event reporting. Assist with coordination and execution of U.S. and EMEA marketing initiatives, including digital event logistics, vendor coordination, and campaign follow-ups. Collaborate cross-functionally with marketing, sales, product, and customer success to ensure consistent messaging across all marketing channels. General Marketing Support Contribute to social media, email, and content marketing campaigns as needed. Help maintain campaign calendars, update reports, and ensure deadlines are met. Stay current on digital marketing trends, emerging ad platforms, and industry best practices. Qualifications Minimum of 1 year of experience managing digital advertising campaigns (Google Ads and LinkedIn Ads required). Experience with programmatic advertising platforms (e.g., ZoomInfo, StackAdapt, or similar). Strong understanding of campaign analytics, attribution, and performance optimization. Experience supporting virtual or in-person events a plus. Familiarity with CRM or marketing automation tools (Marketo, HubSpot, etc.) preferred. Excellent communication and project management skills. Detail-oriented, data-driven, and eager to learn new tools and techniques. Nice-to-Have Skills Experience running campaigns on LinkedIn, Facebook, TikTok, Reddit, or other emerging channels. Basic design or creative editing skills (Canva, Adobe, etc.). B2B or SaaS industry experience, especially in global or enterprise environments. #J-18808-Ljbffr

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