Sales and Marketing Lead

• Lead the development and execution of integrated sales and marketing strategies across digital, on-ground, and partnership channels to drive revenue, visibility, and lead generation for HoM's offerings.
• Generate and manage qualified leads through digital campaigns, in-person networking, expos (e.g., bridal fairs), and strategic collaborations.
• Develop and maintain a dynamic sales pipeline of event prospects, bulk buyers, media collaborators, and business partners through proactive outreach, relationship-building, and follow-ups.
• Produce creative, data-informed campaigns that combine performance marketing with compelling storytelling—tailored to target audiences.
• Plan and manage content calendars, marketing assets, and campaign rollouts across key platforms (social media, email, print, physical displays) with a focus on measurable engagement and conversions.
• Continuously analyze campaign and sales performance, using metrics and feedback loops to improve targeting, messaging, and platform/channel efficiency.
• Collaborate closely with HoM's event, Lilim, and operations teams to align marketing efforts with booking targets, product inventory, and experience design (e.g., product storytelling, visual merchandising, experiential activations).
• Represent HoM in external events and networking opportunities, ensuring brand integrity and establishing partnerships that expand HoM's customer base and influence.
• Develop and manage promotional materials, pitch decks, and marketing collateral that communicate HoM's premium, purpose-driven value proposition.
• Recommend and implement sales promotions, product bundling, and retail marketing tactics for pasalubong and plant products, guided by seasonal demand and customer insight.
• Identify and test new marketing opportunities or formats (e.g., influencer collaborations, pop-up concepts, partner campaigns), with a bias toward experimentation and data backed decision-making.
• Ensure consistency in brand messaging, visual identity, and tone of voice across all customer-facing channels and experiences.
• Support the creation and maintenance of client and partner databases, and contribute to CRM management and optimization efforts.
• Assist in the planning and execution of tactical or special projects as may be assigned by HoM Management or the CMC Head, including community-driven initiatives and ministry aligned marketing

QUALIFICATIONS

• A Bachelor's degree in Marketing, Communications, Sales or a related field
• At least 5–7 years of experience in sales and marketing, preferably in the events, hospitality, lifestyle, or creative industries
• Proven experience in sales generation, client acquisition, and campaign execution
• Familiarity with bridal fairs, B2B deals, or supplier networks is a strong advantage
• Asset: Background or understanding in social enterprise, sustainability, or ministry-driven work
• Strategic & Results-Driven: Can design and execute innovative marketing and sales strategies that directly support HoM's mission and revenue goals across events, products (plants/pasalubong), and partnerships.
• Sales-Oriented Thinker: Demonstrates strong lead generation and closing skills, with the ability to turn interest into bookings and purchases through relationship-building and value driven selling.
• Analytical & Insight-Led: Skilled at interpreting sales trends, customer behavior, and campaign performance metrics to refine strategies and drive growth. Can translate data into clear, actionable insights.
• Multi-Channel Campaign Manager: Experienced in managing and executing concurrent digital, on-ground, and partnership-based campaigns. Can balance deadlines, budgets, and brand consistency with ease.
• Creative & Detail-Oriented: Generates compelling event themes, marketing concepts, and collateral. Sees both the big picture and the small details, ensuring that every touchpoint is polished and purposeful.
• Client-Centric & Market-Savvy: Understands client motivations and tailors messaging and approach to meet different market segments—from eco-conscious city buyers to local event planners and product partners.
• Collaborative Leader: Thrives in a multidisciplinary team, coordinating across creatives, operations, and community-facing roles. Capable of leading initiatives while also supporting the broader mission of HoM.
• Excellent Communicator: Exceptional written and verbal communication skills, with the ability to pitch, present, and persuade across audiences—from walk-in guests to institutional partners.