Revenue Marketing Specialist

Who We Are

ECLARO is an award-winning professional services firm headquartered in New York City and operating in the U.S., Philippines and Canada, additionally supporting clients in the UK, Ireland and Australia. We are dedicated to a singular purpose: providing the Right People with the right expertise, business knowledge, skill sets, dedication and passion to solve business challenges for global clients ranging from innovative start-ups to Fortune 50 companies. "Work Hard. Give Back. Have Fun." is one of our favorite sayings, and we live it every day. Supporting employees and colleagues, serving clients and giving back to our communities

Job Title: Revenue Marketing Specialist
Reports To: Revenue Marketing Manager
Location: Remote Work Schedule: Night Shift (9PM-6AM PHT)

Overview:
The Revenue Marketing Specialist is a versatile and tactical marketer responsible for executing daily marketing activities for assigned programs. This role focuses on implementing targeted campaigns, optimizing performance across channels, and driving revenue goals within a lifecycle stage. Working under the Revenue Marketing Manager's guidance, the specialist aligns marketing efforts with lifecycle objectives and revenue operations standards, leveraging data to continuously enhance outcomes.

Key Responsibilities:

1. Marketing Management

   • Oversee the execution of day-to-day marketing activities for assigned programs, ensuring alignment with lifecycle goals and revenue targets.

   • Coordinate with Sales, Underwriting, and Program Management to execute integrated campaigns that support company objectives and enhance customer engagement.

   • Contribute insights on audience targeting, messaging, and channel strategy during campaign planning sessions.

2. Tactic & Channel Ownership

   • Develop and manage marketing assets, content, and creative materials for assigned programs, ensuring consistent branding and messaging.

   • Execute campaigns across multiple channels (e.g., email, social media, paid advertising, website) to drive engagement and revenue conversion, applying data insights to optimize performance.

   • Implement and manage lead nurturing, scoring, and segmentation within marketing automation platforms, ensuring quality standards for lead handoff to Sales.

3. Insights & Action

   • Collect and analyze program data using CRM, marketing automation, and analytics tools to evaluate campaign effectiveness and identify areas for optimization.

   • Generate insights from performance data, making recommendations for enhancing engagement, conversion, and revenue growth.

   • Work with the Revenue Marketing Manager to share findings, adjust tactics, and apply best practices across programs to meet lifecycle stage objectives.

4. Cross-Functional Collaboration

   • Collaborate with the Revenue Operations team to ensure accurate data segmentation and seamless lead handoffs for tracking and conversion.

   • Partner with Sales and Underwriting to gather feedback on lead quality and campaign performance, contributing to continuous improvement of processes.

   • Support the maintenance of campaign playbooks, contributing tactical insights to enhance cross-program consistency and effectiveness.

5. Performance Reporting & Optimization

   • Regularly report key metrics (e.g., lead generation, conversion rates, campaign ROI) to the Revenue Marketing Manager and business partners, supporting ongoing performance optimization.

   • Conduct A/B testing and experiment with audience targeting, messaging, and channel strategies to refine program effectiveness.

   • Utilize dashboards and reporting tools to track progress, making data-informed adjustments to improve program outcomes and meet revenue goals.

Experience Requirements

• Years of Experience: 2 years of experience in marketing, with demonstrated accountability for marketing KPIs and contributions to revenue generation.

  • Proven experience in executing marketing campaigns across channels, including email marketing, digital advertising, and content marketing.

  • Hands-on experience with marketing automation platforms (e.g., HubSpot), CRM tools (e.g., Salesforce), and analytics platforms.

  • Experience working in fast-paced, results-driven environments where adaptability and learning agility are critical. US-based company experience preferred.

Key Behaviors & Competencies

Using the Talogy Caliper model, recruiters should evaluate candidates based on the following traits:

• Accountability: Demonstrates ownership of tasks and projects, delivering measurable results that align with program goals.

• Adaptability: Thrives in dynamic environments, effectively managing changing priorities and adjusting strategies as needed.

• Driving Results: Maintains a performance-driven mindset, focused on achieving and exceeding lead generation and conversion goals.

• Initiating Action: Proactively identifies opportunities to improve campaign performance and takes action to address challenges without waiting for direction.

• Learning Agility: Quickly learns and applies new tools, techniques, and best practices to enhance campaign effectiveness.

• Achievement Motivation and Perseverance: Displays a strong drive to succeed, maintaining focus and effort through challenges and setbacks.

• Collaboration: Works effectively with cross-functional teams, fostering open communication and alignment with shared objectives.

Key Metrics for Success

• Lead Metrics: IQLs, MQLs, SQLs generated and conversion rates.

• Engagement Metrics: Email open rates, click-through rates, landing page conversions.

• Revenue Metrics: Contribution to revenue pipeline through SQLs, submissions, and quotes.

• Process Metrics: Timely execution of campaigns, data accuracy, and seamless lead handoff to sales.

Application Process:

If you think you're the one we're looking for, please submit your resume and cover letter through our online application portal or email it directly to .

Our HR team will review your application to ensure you meet the basic qualifications for the role. If your application passes this initial screening, you will be contacted for the next steps. You will be invited for a brief phone interview to discuss your background, experience, and interest in the position. Additionally, you may be asked to complete an assessment or provide work samples to demonstrate your skills and abilities.

We will conduct reference checks to verify your previous employment and qualifications.

The assessment stages will be done in-person or via a virtual interview with the hiring manager and team members.

If you are selected for the position, you will receive a formal job offer outlining the terms and conditions of employment. If you are selected for the position, you will receive a formal job offer outlining the terms and conditions of employment.