Marketing Manager

General

• Develops, implements and executes annual property and cluster marketing plans with The Ascott Limited (TAL) Brand & Marketing team.

• Measures and communicates success of campaigns and digital performance using relevant reports tools.

• Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders.

• Collects, reviews, and submits invoices for property marketing efforts and manages the overall submission process.

• Completes other reasonable duties as requested by leadership.

Marketing and Digital

• Develops and executes the overarching marketing strategies from marketing initiatives to budgets for the property that align with business priorities, with support and consultation of the Residence Manager & Director of Brand and Marketing.

• Cultivates partnership with and active participation in demand generation strategy development (SMR).

• Reconciles marketing plan monthly with accruals, forecast in conjunction with Finance Manager & Residence Manager.

• Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines.

• Serves as the hotel(s) brand guardian / liaison, verifying all marketing reflects brand voice. Leads the strategic pull-through of continent and brand promotions and campaigns.

• Partners with Revenue Management to develop and execute promotional strategy.

• Supports group lead generation efforts.

• Runs, reviews, analyzes and clearly articulates to stakeholders' key reports and adjust strategy accordingly.

• Manages internal and external partners to verify deliverables are executed to support property strategy.

• Develops annual digital marketing plan with The Ascott Limited (TAL) Brand & Marketing team to maximize revenue production and identify digital marketing opportunities on third party and local partner sites.

• Monitors and provides recommendations for SEO and updates as needed in collaboration with MDS or agency.

Content Management

• Sets overarching messaging strategy for property aligned with positioning.

• Leads, owns and directs asset development, including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc.

• Manages photography distribution including search photos, pre-arrival photos, and photo gallery management.

Partnerships and Public Relations

• Identifies and cultivates partnerships internally and externally

• Maintains frequent, active engagement with TAL Brand & Marketing team to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels.

• Manages PR agency, if applicable, or internal PR messaging.

• Manages execution of PR events and promotions.

• Identify and evaluate potential influencer partners and key opinion leaders who align with our brand's target audience and values.

• Negotiate and manage contracts with selected influencers, ensuring alignment with campaign goals and budget.

• Collaborate with the content and social media teams to create engaging, on-brand content for influencer posts.

• Monitor and analyze the performance of influencer campaigns, providing regular reports and recommendations for optimization.

• Stay up-to-date with industry trends and best practices in influencer marketing, and implement new strategies to stay ahead of the curve.

• Manage the influencer marketing budget and ensure efficient utilization of resources.

• Serve as the primary point of contact for influencer partners, fostering strong relationships and open communication.

• Oversees brand and property accounts as a key collaborator in developing the organic social media platforms of the brands.

Outlet and Ancillary

• Manages outlet marketing opportunities on third party and local partner sites.

Social Media

• Develops and implements organic and paid social media strategies.

• Manages paid social media budget and strategies.

• Assists in reviewing social media content calendars and collecting local area and property events.