PPC Specialist – Google Ads

2 days ago

Manila, National Capital Region, Philippines Private Advertiser Full time ₱800,000 - ₱1,200,000 per year

We are seeking a highly skilled PPC Specialist to manage and optimize our paid advertising campaigns across Google Ads (AdWords) and Microsoft Bing Ads. The ideal candidate has a strong background in Google Merchant Center and Google Search Console, with a proven track record of driving results through paid search.

Key Responsibilities:
  • Plan, create, and manage PPC campaigns across Google Ads and Bing Ads.
  • Optimize ad performance by monitoring key KPIs including CTR, CPC, ROAS, and conversion rates.
  • Manage product feeds in Google Merchant Center to maximize shopping campaign success.
  • Use Google Search Console insights to improve ad relevance and search performance.
  • Conduct keyword research, competitor analysis, and audience targeting.
  • Implement A/B testing for ads, landing pages, and targeting strategies.
  • Prepare regular reports on campaign performance with actionable insights.
  • Stay updated on PPC trends, platform updates, and best practices.
Qualifications:
  • 2+ years of hands-on PPC experience (Google Ads & Bing Ads).
  • Proficiency in Google Merchant Center and Google Search Console.
  • Strong understanding of SEM, keyword bidding strategies, and audience segmentation.
  • Experience with Google Analytics (GA4 preferred).
  • Excellent analytical skills and attention to detail.
  • Ability to work independently and manage multiple campaigns simultaneously.

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