SEO & PPC Growth Manager

2 days ago

Manila, National Capital Region, Philippines 1840&Co Full time ₱900,000 - ₱1,200,000 per year

We are seeking a highly skilled, data-driven SEO & PPC Growth Manager to lead and execute both organic and paid search strategies across Google, Bing, Amazon, eBay, Walmart, and Meta (Facebook/Instagram). This hybrid role requires deep expertise in SEO best practices, AI-driven optimization, schema implementation, and marketplace product listing SEO—combined with advanced paid advertising management.

The ideal candidate is strategic yet hands-on, able to navigate the compliance challenges of the niche industry category while driving visibility, qualified traffic, and profitable growth for multiple Shopify stores and marketplace listings.

Key Responsibilities
  • Organic Search Optimization
    • Develop and implement SEO strategies to increase rankings and visibility on Google and Bing.
    • Conduct keyword research, competitive analysis, and SERP tracking to identify high-value opportunities.
    • Optimize on-page and technical SEO elements including schema markup, , sitemaps, meta tags, and structured data.
  • Marketplace SEO & Product Listings
    • Optimize product titles, bullet points, descriptions, backend fields, and keywords for Amazon, eBay, and Walmart.
    • Leverage customer search behavior and marketplace insights for maximum product discoverability.
    • Partner with creative teams on image SEO (alt text, naming) and enhanced content (A+).
  • Paid Advertising (PPC)
    • Plan, launch, and optimize PPC campaigns across Amazon, Walmart, Google, Bing, and Meta.
    • Manage ad spend efficiently to maximize ROAS while ensuring compliance with adult advertising policies.
    • Perform ongoing keyword targeting, audience segmentation, bid adjustments, and negative keyword management.
    • Run A/B tests on creatives, placements, and ad-to-landing-page alignment to reduce drop-offs.
  • AI & Automation
    • Utilize AI-powered tools for keyword clustering, content optimization, performance monitoring, and automated workflows.
    • Recommend and implement AI-driven triggers to improve indexing, campaign scale, and profitability.
  • Shopify Store Optimization
    • Optimize multiple Shopify storefronts for site speed, mobile experience, and technical SEO health.
    • Ensure clean architecture, crawlability, and internal linking to boost rankings and conversions.
  • Performance Tracking & Reporting
    • Track and analyze performance across SEO and PPC using Google Analytics, Search Console, and marketplace dashboards.
    • Report on rankings, traffic, conversions, CTR, CPC, CPA, and revenue impact with actionable insights.
    • Provide strategic recommendations to balance growth with compliance and profitability.
Qualifications
  • 5+ years of combined experience in SEO and PPC campaign management.
  • Proven success in driving organic and paid traffic growth in e-commerce, as there would be regulated/competitive industries. (ideally within the niche industry due to advertising  & compliances restrictions)
  • Hands-on experience with Google Ads, Bing Ads, Meta Ads Manager, and Amazon/Walmart Ads.
  • Strong technical SEO skills (schema, sitemaps, , structured data).
  • Familiarity with Shopify SEO and marketplace optimization (Amazon, eBay, Walmart).
  • Data-driven mindset with advanced analytics and reporting skills.
  • Experience with AI-driven SEO/PPC tools a strong plus.
  • Ability to navigate compliance restrictions in the niche industry category with creativity and resilience.

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