Marketing Manager

2 weeks ago

Manila, National Capital Region, Philippines Kaiyi Full time $90,000 - $120,000 per year
Job Summary

The Marketing Manager is responsible to lead all marketing initiatives of the Kaiyi Automotive or introducing the Fortune Electricars Philippine Corp. [FEPC] in the Philippine market. This role focuses on strategic planning, campaign execution, brand development, digital growth, and partnerships to boost vehicle sales, strengthen brand presence, and drive customer engagement.

Key Responsibilities
  • Marketing Strategy

    Develop, implement, and oversee a comprehensive marketing plan tailored to the Philippine automotive market, ensuring alignment with overall business objectives.
  • Campaign Management

    Plan, create, and manage integrated multi-channel campaigns (digital, print, TV, radio) that promote vehicle models, services, and enhance brand visibility.
  • Brand Management

    Ensure consistent brand messaging, identity, and customer experience across all platforms and marketing materials.
  • Market Research & Analysis

    Monitor market trends, customer preferences, and competitor strategies to support data-driven decision-making and identify opportunities for growth.
  • Product Launches

    Coordinate with product and sales teams to design and implement impactful vehicle launch campaigns that resonate with target customers.
  • Digital Marketing

    Lead the execution of digital strategies including SEO/SEM, content creation, social media management, and email campaigns to maximize online engagement and lead generation.
  • Event Coordination

    Organize and manage brand events, trade shows, roadshows, and customer engagement activities to increase exposure and drive interest.
  • Partnerships & Sponsorships

    Build and maintain relationships with media partners, influencers, dealerships, and automotive organizations to enhance brand reputation and reach.
  • Reporting & Analytics

    Track key performance indicators (KPIs) for all marketing efforts, assess campaign ROI, and deliver actionable insights through regular reports.
Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree is a plus).
  • Minimum of 5 years' experience in marketing, with at least 2–3 years in the automotive industry or a closely related field.
  • Demonstrated success in developing and managing marketing campaigns with measurable results.
  • Strong knowledge of automotive consumer behavior and market dynamics in the Philippines.
  • Proficient in digital marketing tools, CRM platforms, and analytics software (e.g., Google Analytics, HubSpot).
  • Excellent leadership, communication, and organizational skills.
  • Ability to thrive under pressure, meet tight deadlines, and manage multiple projects simultaneously.
  • Strategic and creative thinker with solid problem-solving skills.

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