Freelance Social Media Manager
4 days ago
You will be responsible for developing and executing content strategies, managing engagement, and analyzing performance to drive brand awareness, community growth, and conversions
- Develop and implement customized social media strategies aligned with brand goals.
- Create, schedule, and publish high-quality content across platforms (e.g., Instagram, Facebook, X/Twitter, LinkedIn, TikTok, Pinterest).
- Manage community engagement by responding to comments, messages, and mentions in a timely, brand-aligned manner.
- Monitor trends and competitor activity to stay relevant and innovative.
- Track performance metrics (reach, engagement, growth, etc.) and generate monthly reports with actionable insights.
- Collaborate with clients, designers, photographers, and other team members as needed.
- Manage paid social media campaigns (optional, depending on client needs).
QUALIFICATIONS
- Proven experience as a Social Media Manager or similar role (portfolio required).
- Deep understanding of each platform's best practices, algorithms, and analytics tools.
- Strong copywriting, content creation, and visual storytelling skills.
- Familiarity with tools like Canva, Buffer, Hootsuite, Later, Meta Business Suite, etc.
- Basic knowledge of graphic design or video editing is a plus.
- Self-starter with excellent time management and communication skills.
- Optional/Preferred:
- Experience in influencer marketing or UGC.
- Ability to manage multiple clients/accounts simultaneously.
- Knowledge of SEO and email marketing.
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