Social Media

1 day ago

Pasig, National Capital Region, Philippines Xpress Super App Full time

Content Creation

  • Develop and execute engaging content for Xpress social media channels by taking on roles such as host, reporter, and interviewer.
  • Demonstrate a deep understanding of social media trends to enhance driver and passenger engagement.
  • Create compelling visual, audio, and video content across platforms including TikTok, Facebook, and Instagram.
  • Assist the Marketing and PR teams in meeting future partners and collaborators for content opportunities.
  • Ideate and develop innovative content formats to drive buzz and awareness.

Editing Skills

  • Possess basic editing skills using TikTok and Reel tools to produce high-quality, visually appealing videos.

Content Calendar Management

  • Curate and maintain a strategic, organized content calendar to ensure consistent posting and campaign alignment.

Trend Awareness

  • Stay current on the latest social media trends and apply relevant ones to brand content.
  • Monitor industry leaders, influencers, and competitors to adapt best practices and ideas.
  • Regularly explore trending hashtags, sounds, and viral formats to incorporate into content creation.

Competitor Monitoring

  • Keep a close eye on content and campaigns of competitors and recommend opportunities for improvement and differentiation.

Engagement Monitoring

  • Track and analyze key engagement metrics (likes, shares, comments, reach, etc.) to evaluate content performance.
  • Use insights to make data-driven adjustments to improve future content strategies.

Copywriting

  • Write witty, creative, and audience-aligned captions and short-form content that reflect the brand's voice and tone.

Production Equipment

  • Set up and handle basic production equipment for content shoots.
  • Ensure the safekeeping and proper use of all equipment.

File Management

  • Organize, store, and maintain all content files, ensuring easy access and proper archiving for future use.

Additional Key Responsibilities

  • Coordinate with third-party agencies to ensure all deliverables are met on a monthly basis.
  • Lead the creation and submission of monthly post-mortem reports and performance updates.
  • Implement and manage performance marketing strategies with a strong focus on optimizing ad spend, maximizing return on investment (ROI), and improving audience engagement.
  • Analyze campaign data and provide actionable insights to improve budget utilization and increase campaign effectiveness.
  • Collaborate closely with PR teams to provide timely and appropriate responses to special comments and issues on social media, on a case-by-case basis.
  • Ensure consistent month-on-month growth in social media engagement and follower count across all platforms.
  • Strategically engage Xpress drivers and passengers through targeted and meaningful content across all social media channels.
  • Develop and execute content strategies that drive high traction, brand loyalty, and community interaction.

QUALIFICATIONS

  • Proven experience creating content on TikTok, Instagram Reels, and similar platforms.
  • Strong editing skills using native social media tools or basic editing apps/software.
  • Deep knowledge of social media trends, formats, and platform-specific strategies.
  • Experience managing content calendars and scheduling tools.
  • Analytical skills in monitoring and interpreting social media insights.
  • Strong creative writing and captioning skills.
  • Familiarity with basic video and audio production equipment.
  • Highly organized and detail-oriented in managing files and content assets.
  • Graduate of a Communications-related course (Broadcast Communication, Journalism, Multimedia Arts, or similar).

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