Digital Experience Specialist

The Opportunity
Our partner is a well-established Australian company known for creating vibrant lifestyle communities and memorable holiday experiences. Since 2006, they've grown from a family-owned business into a leading operator of land lease communities, holiday parks, and mixed-use caravan parks. The company's success is built on a strong foundation of core values: respect, accountability, collaboration, innovation, and a customer focus on quality. These principles guide their culture, shape decision-making, and reflect their commitment to both people and performance.

The
Digital Experience Specialist
plays a key role in managing and maintaining digital assets across our clients' websites and platforms. This position is responsible for executing content updates, building web pages, managing digital assets, and ensuring consistency across both owned and third-party platforms. The coordinator will also support the launch of new websites and the onboarding of newly acquired parks and villages, ensuring content accuracy, brand alignment, and a seamless customer experience across all digital touchpoints.

You will be required to workonsite for the first month, after which you will transition to a hybrid setup (2 days onsite, 3 days work-from-home), following Australian business hours: 6:00 AM – 3:00 PM Philippine Time.

Key Responsibilities

• Assist with launching and updating new websites using Craft CMS and Squarespace.
• Manage web content, including blogs, image galleries, metadata, and SEO elements.
• Conduct QA for content accuracy, mobile responsiveness, accessibility, and UX.
• Publish and migrate content for newly acquired parks/villages.
• Update listings on third-party platforms (Google Business, ATDW, BIG4, etc.).
• Execute digital content across websites, email, SMS, and social media.
• Apply SEO best practices (image optimization, schema, internal linking, keywords).
• Improve site UX and CRO using data-driven insights.
• Optimize and prepare web images; maintain central asset libraries.
• Collaborate with Marketing, IT, Sales/Revenue, and manage content tickets.

Skills, Experience & Qualifications

• Degree in Digital Media, Marketing, Communications, or a related field
• 2–3+ years of experience in digital publishing, digital content coordination, or website management
• Proficient in CMS platforms, particularly Craft CMS and Squarespace
• Experience publishing across email platforms (e.g., ActiveCampaign), social tools (e.g., Meta Business Suite), and SMS platforms (preferred)
• Strong understanding of SEO, UX/CX, and CRO principles
• Skilled in image handling, content formatting, and asset optimisation for web
• Familiarity with structured content systems, metadata, and schema markup
• Competent in basic design tools such as Canva or Adobe Creative Suite
• Detail-oriented, process-driven, and able to follow structured guidelines with speed and accuracy
• Excellent communication skills and experience collaborating with remote or cross-functional teams

ASW Offers

• Be part of a Great Place to Work certified company that's going places
• Thrive in a dynamic, inclusive, and supportive culture that celebrates collaboration, diversity, and shared success across borders.
• Enjoy competitive compensation that recognises your skills and contributions.
• Work with global clients and stakeholders, gaining valuable international exposure.
• Comprehensive medical benefits to support your well-being, covering your family member(s).
• Generous paid leave entitlements, because life outside work matters too.
• Exciting team outings, company events, and travel opportunities, like our annual overseas trips, unforgettable parties, and more.
• Collaborate with colleagues across Malaysia, Vietnam, the Philippines, and Australia, expanding your global perspective.
• Ongoing training and career development tailored to your role and the industry.