Marketing Manager

At My Free Course, we believe education should be free, accessible, and life-changing. We're a forward-thinking e-learning platform offering fully funded Level 2 courses to adult learners across England. Our mission is to open doors through education, and we need an exceptional Marketing Manager to drive our digital acquisition strategy.

We are seeking a data-driven leader to take full ownership of overseeing a team as they manage our core performance channels. This role primarily focuses on overseeing a team that manages Paid Social (Meta) but requires strategic oversight of PPC (Google Ads) and the wider acquisition funnels( SEO, Wordpress, forecasting). You will be accountable for coordinating a team that is able to translate business goals into a high-impact digital strategy, ensuring efficient spend and maximum quality lead generation to support our mission.

Contract: 3-Month Fixed Term (with potential to renew based on performance)

Salary: $700–$1,000 USD per month converted to your home currency

Location: Fully Remote - Asia

Hours: Monday–Friday, 8:00 AM – 4:00 PM BST/GMT

As the Marketing Manager, you will be accountable for the entire performance marketing ecosystem, driving measurable growth and demonstrating clear Return on Investment (ROI) across all channels.

Strategy, Budgeting & Planning

• Performance Leadership: Take full ownership and accountability for all paid acquisition channels (Meta, Google Ads, TikTok) and SEO, focusing on maximising quality lead volume and minimising Cost Per Lead (CPL).
• Team & Resource Coordination: Oversee and coordinate the efforts of channel specialists or external partners/agencies, ensuring all activity is aligned and executed efficiently.
• Budget Management: Develop, manage, and forecast the paid media budget, making strategic decisions on spend allocation across platforms and campaigns to hit aggressive ROI targets.
• Cross-Channel Integration: Ensure the paid media strategy aligns seamlessly with our organic strategy and brand guidelines, providing clear direction on messaging and audience targeting across the marketing mix.
• Financial Reporting: Develop and present monthly/quarterly performance forecasts to senior management, reporting accurately on results, variances, and strategic recommendations for scaling.

Conversion & Optimisation

• A/B Testing Framework: Establish a rigorous and continuous testing framework for ad creatives, copy, audience segments, and ad formats to unlock new scaling opportunities.
• CRO & User Journey Optimisation: Own the strategy for Conversion Rate Optimisation (CRO) on landing pages and the overall user journey to improve lead generation efficiency.
• Creative Direction: Provide clear, data-backed direction and briefs to the creative team on assets and messaging proven to convert within the e-learning sector.
• Tracking & Attribution: Ensure accurate tracking and attribution across all channels using tools like Google Analytics, UTMs, and Meta reporting to provide a single, clear view of performance.

Market & Stakeholder Management

• Market Intelligence: Conduct continuous market research and competitive analysis to identify new opportunities, emerging channels, and maintain a competitive edge in the e-learning space.
• Lead Nurturing Oversight: Define the strategic needs for post-acquisition lead nurturing, ensuring leads transition effectively into the CRM/Email flow for optimal conversion to enrolment.
• Stakeholder Communication: Manage expectations and communicate complex performance data and strategic needs clearly and concisely to senior leadership and cross-functional teams.

Essential Experience

• 3+ years in a performance marketing role, with proven experience in a managerial or lead capacity focusing on scaling paid acquisition and overseeing multi-channel strategy.
• Strong track record of managing and scaling large-budget Meta Ads campaigns to hit demanding lead generation and ROI targets.
• Deep competence in managing digital advertising platforms including Meta Business Manager, Google Ads, and TikTok Ads.
• Expert-level skills in data analysis and attribution tools, including Google Analytics, Meta Reporting, and advanced UTM tracking.
• Demonstrable expertise in managing complex digital marketing funnels and conversion strategies.

Additional Details

• Education: Degree in Marketing, Digital Media, Communications, or similar is a bonus, but we value demonstrable results above formal qualifications.

Key Attributes

• Holistic Funnel View: You have a strong understanding of the full marketing and enrolment funnel, from initial awareness through to successful lead conversion.
• Strategic & Analytical: You are not just an executor; you use data to build a long-term plan and proactively drive change.
• Ownership Mentality: You take full accountability for campaign performance and are comfortable defending budget decisions based on ROI.
• Excellent written and verbal communication skills, capable of building rapport and presenting findings clearly in a remote environment.
• Familiarity with UK market dynamics or the ability to quickly adapt to them.

• Competitive salary based on experience and a clear path for growth.
• Fully remote and flexible work environment, operating on a fixed BST/GMT schedule.
• 25 days' annual leave, plus an extra day off for your birthday.
• Supportive, international team culture with an annual in-person team meetup.

Minimum Infrastructure Requirements

• Reliable internet connection (minimum 30 Mbps download speed).
• Laptop or desktop (minimum Windows 10 and 8 GB RAM).
• Functioning Web camera and microphone

Start Date: To be confirmed

Please email your c.v. to:

Application Deadline: Rolling