Digital Marketing Associate

2 weeks ago

Makati City, National Capital Region, Philippines ALC Group of Companies Full time $104,000 - $130,878 per year

QUALIFICATIONS:

  1. Graduate of Bachelor of Arts in Communications or any related field.
  2. Fresh graduates are welcome to apply.
  3. Must be extremely engaged in social media activities and best practices.
  4. Must be well-versed in the principles of branding.
  5. Must be a team-player and willing to frequently coordinate with the other people.
  6. Organized and diligent.

DUTIES AND RESPONSIBILITIES

  1. Create and manage social media accounts, planning and scheduling posts, engaging with the audience, and analyzing social media metrics.
  2. Develop engaging and relevant content for various digital platforms, such as blog posts, articles, videos, infographics, and social media posts, in coordination with the Multimedia Artists and Writers.
  3. Conduct keyword research, optimizing website content and structure for search engines, monitoring and analyzing website rankings and traffic, and making adjustments to maximize ROI.
  4. Manage paid ads on platforms like Facebook and Instagram, setting up and optimizing ad campaigns, monitoring and analyzing performance metrics, and making adjustments to maximize ROI.
  5. Create and implement email marketing campaigns, managing subscriber lists, and tracking email open rates, click-through rates, and conversions.
  6. Track and analyze digital marketing data, generating reports on key performance indicators (KPIs), and making data-driven recommendations for optimization.
  7. Update website content, monitoring website performance and user experience, and implementing conversion rate optimization strategies.
  8. Plan and execute online advertising campaigns across various channels, such as display ads and video ads.
  9. Keep up with the latest digital marketing trends, best practices, and emerging technologies to continuously improve strategies and stay ahead of the competition.
  10. Perform other tasks as the need arises.

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