Marketing Manager

Company Description

WHR Global Consulting is a remote HR consulting and headhunting firm offering support to clients worldwide. With nearly two decades of experience, WHR Global Consulting supports startups, SMEs, and multinational firms across various industries. The company first began operations under its grandparent company in 2013.

Our client is in need of a Marketing Manager.

Job Title:
 Marketing Manager

Location:
 BGC, Taguig City (Onsite, Monday–Friday)

Reports to:
 Chief Operating Officer (COO)

Job Overview

We are seeking a 
Marketing Manager
 with strong experience in e-commerce, gaming, or similar industries to drive strategic marketing initiatives and brand growth. This role will be responsible for the end-to-end execution of marketing strategies, budget management, digital campaigns, and cross-functional collaboration. The successful candidate will act as an 
individual contributor
, directly managing campaigns and execution while reporting to the COO. Candidates with knowledge or experience in 
PAGCOR policies
 will be highly preferred.

Key Responsibilities
1. Marketing Strategy & Execution

• Develop and implement 
  marketing promotion strategies
   aligned with the positioning of the gaming platform/product, focusing on 
  player acquisition, brand promotion, and market penetration
  .
• Set clear 
  KPIs and budget allocation
  , ensuring campaigns deliver measurable ROI.
• Lead 
  brand-building initiatives
  , including advertising placements, content creation, and promotional campaigns.
• Manage the 
  annual marketing budget
   to ensure efficient allocation of resources.

2. Market Analysis & Product Operation Collaboration

• Conduct 
  market research and competitor analysis
   to identify opportunities, trends, and risks.
• Collaborate with 
  Product, Sales, and Customer Service teams
   to design and execute phased marketing campaigns aligned with the game lifecycle (pre-launch, launch, live operations).
• Evaluate the impact of 
  new features, events, and version updates
   on player behavior and revenue through data-driven insights and 
  A/B testing
  .

3. Digital Marketing Management

• Oversee and execute 
  digital marketing strategies
   including SEO/SEM, EDM, social media marketing, and website optimization.
• Manage 
  digital media advertising campaigns
   (Facebook Ads, Google Ads, TikTok Ads, etc.), including ad creation, copywriting, and A/B testing.
• Monitor and analyze key digital metrics such as 
  user acquisition cost, ROAS, retention, and conversion rates
  , providing insights for optimization.

4. Brand Management & Communication

• Define and maintain the company's 
  brand identity, tone of voice, and communication guidelines
  .
• Plan and execute 
  brand partnerships, PR campaigns, influencer/KOL collaborations
   to strengthen visibility and exposure.
• Supervise 
  social media operations and community engagement
  , monitoring player sentiment and maintaining a positive brand image.

Qualifications

• Bachelor's degree or above in 
  Marketing, Business Administration, Communications
  , or related fields (Master's degree preferred).
• Minimum 
  3–5 years of experience
   in marketing or brand management, with experience in 
  e-commerce, gaming, or related industries
  .
• Proven knowledge of 
  PAGCOR policies
   or prior experience working with regulated gaming businesses is an advantage.
• Proficient in 
  digital marketing platforms and tools
   (Google Ads, Meta Ads, TikTok Ads, Mailchimp, SEO/SEM tools, analytics dashboards).
• Strong 
  strategic thinking, creativity, and analytical skills
  , with the ability to execute hands-on campaigns.
• Excellent 
  leadership, communication, and organizational skills
   with the ability to manage multiple projects independently.
• Strong 
  presentation and problem-solving skills
  , with keen attention to detail.
• Willing to work 
  onsite in BGC, Monday to Friday
  .
• Must be comfortable working as an 
  individual contributor
   while coordinating with senior leadership.