Influencer Marketing Specialist

1 day ago

Makati City, National Capital Region, Philippines Reefan International Limited Full time $104,000 - $130,878 per year

Job Summary:

The Influencer Marketing Specialist is responsible for developing and executing influencer marketing strategies to drive brand awareness, engagement, and sales. This role involves identifying and building relationships with influencers, creating compelling campaigns, and analyzing their impact. The ideal candidate will have a deep understanding of social media platforms, a creative mindset, and strong analytical skills.

Key Responsibilities:

Influencer Identification and Outreach:

  • Research and identify potential influencers across various social media platforms that align with the brand's values and target audience.
  • Conduct outreach to influencers and establish strong, long-term relationships.
  • Negotiate contracts and agreements with influencers, ensuring terms are clear and beneficial to both parties.

Campaign Development and Management:

  • Develop and execute influencer marketing strategies and campaigns.
  • Coordinate with influencers to create authentic and engaging content that aligns with brand guidelines and marketing goals.
  • Monitor campaign performance, ensuring deliverables are met on time and within budget.

Content Creation and Collaboration:

  • Collaborate with influencers to brainstorm and develop creative content ideas.
  • Ensure content meets brand standards and is consistent across all platforms.
  • Provide guidance and support to influencers throughout the content creation process.

Performance Tracking and Analysis:

  • Track, analyze, and report on campaign performance metrics (e.g., reach, engagement, conversions).
  • Use data insights to optimize campaigns and inform future strategies.
  • Stay updated on industry trends, best practices, and emerging platforms to continually improve influencer marketing efforts.

Brand Advocacy and Community Building:

  • Foster a community of brand advocates and maintain positive relationships with influencers.
  • Engage with the influencer community and audience, responding to comments and messages as needed.
  • Represent the brand at influencer events and activities.

Collaboration with Internal Teams:

  • Work closely with the marketing, social media, and content teams to ensure a cohesive approach to campaigns.
  • Provide regular updates and reports to the Marketing Manager and other stakeholders.
  • Assist with other marketing initiatives and special projects as needed.

Qualifications:

Education:

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field.

Experience:

  • Minimum of 1 year of experience in influencer marketing or social media marketing.
  • Proven track record of successful influencer marketing campaigns.

Skills:

  • Strong understanding of social media platforms (Instagram, YouTube, TikTok, etc.) and influencer marketing trends.
  • Excellent communication and interpersonal skills.
  • Creative thinking and problem-solving abilities.
  • Strong organizational and project management skills.
  • Proficiency in analytics tools and software (e.g., Google Analytics, social media analytics).

Certifications:

  • Certifications in digital marketing or social media marketing is a plus.

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