Brand Manager
1 day ago
BRAND MANAGER – FOOD CATEGORY
Responsibilities:
- Analyzes consumer insights, defines target markets, channels, and effective communication vehicles.
- Mines and collates data to support the Annual Marketing Intent.
- Prepares product orientation materials and updates the brand fact book.
- Monitors new product development and create sales launch kits.
- Prepares product transition and rationalization plans.
- Recommends a disposition plan for near-expiry Finished Goods (FG) Inventory.
- Consolidates data needed for the creation of pricing per Stock Keeping Unit (SKU).
- Assists in coordinating ATL campaigns with internal teams and third-party suppliers.
- Coordinates with the Brand Activation group and recommends actions for excess promo materials, near-ex items and implementation of other promotions.
- Organizes product sample requests and brand review presentations.
- Conducts occasional trade check.
- Occasional visits and alignment meetings with the distributors.
- Prepares and encodes Internal Orders, Purchase Requisitions, Demand Plans, and Annual Business Plans.
- Routes, tracks, and archives approvals and documents.
- Collect data for analyzing Demand Forecast Accuracy and brand profitability.
Qualifications:
- Bachelor's degree in Business Management, Marketing, or Communication Arts or related field.
- At least 5 years of experience in Brand Management / Marketing, in FMCG company, preferably food category.
- Experience in the consumer goods industry is a plus.
- Proficient in market research, project management, presentations, and MS Office
- Strong technical, numerical, administrative, and communication skills.
Benefits:
- Company Christmas gift
- Company events
- Health insurance
- Life insurance
- Paid training
- 13th month salary
- Performance bonus
Industry: FMCG
Location: Ortigas
Work Schedule/Set-up:
- Monday – Friday / Dayshift
- Travel to the Plant if needed.
- Occasional fieldwork to monitor brand/competitive performance.
- Occasional out-of-base travel to meet and coordinate with key partners, i.e. agency, suppliers, distributors, etc. if needed.
Job Type: Full-time
Pay: Php50, Php55,000.00 per month
Benefits:
- Company Christmas gift
- Company events
- Health insurance
- Paid training
Application Question(s):
- How many years of Brand Management or Marketing experience do you have in an FMCG company, preferably in the food category?
- Do you have FMCG experience specifically in the food category? If yes, how many years?
- How many years of experience do you have in the consumer goods industry?
*
How much is your expected salary?
- Amendable for ₱50,000 – ₱55,000 basic pay + benefits?
Education:
- Bachelor's (Required)
Experience:
- Brand Management or Marketing: 5 years (Required)
Work Location: In person
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