Brand Manager

BRAND MANAGER (Food category)

RESPONSIBILITIES:

PLANNING:

• Seeks consumer insights, identifies target markets and channels and the most appropriate vehicles to reach them.
• Mines and collates data that will aid in the development of the Annual Marketing Intent.

ORGANIZATION/ IMPLEMENTATION:

• Gathers needed information for the product orientation material for interfacing units and new hires.
• Gathers needed data and updates the brand information fact book.
• Tracks and updates the status of new product developments in collaboration with other key units.
• Creates sales launch kits for the commercialization of new products and innovation.
• Gathers needed data and presents product transition plans when necessary.
• Gathers needed data and presents rationalization plans when necessary.
• Monitors and recommends a disposition plan for near-expiry Finished Goods (FG) Inventory.
• Mines and consolidates data needed for the creation of pricing per Stock Keeping Unit (SKU) across different channels.
• Aids the AVP in the liaison with cross-functional units and third-party suppliers related to the development of Above-the-Line (ATL) campaigns.
• Closely coordinates with the Brand Activation group and recommends the disposition plan for excess promo materials, near-ex items and implementation of other promotions and trade related activities.
• Mines and collates needed data and present Brand Review based on agreed schedule.
• Organizes requests for product samples.
• Conducts occasional trade check to have mastery of the market, update self on market trends and competition and familiarize self with sales and trade operations.
• Conducts visits and alignment meetings with the distributors to be adept and contributes to the achievement of brand's objectives.

ADMINISTRATIVE:

• Encodes Internal Orders (IOs) and Purchase Requisition (PRs), Demand Plan (DP) and Annual Business Plan (ABP) in the system.
• Routes documents for approval and archives electronic and hard copies of documents.

CONTROLLING:

• Gathers data needed for the analysis of Demand Forecast Accuracy.
• Gathers data needed for the analysis of the profitability of brands.

QUALIFICATIONS:

• Bachelor's degree in Business Management, Marketing, or Communication Arts or related field.
• With at least 5 years of experience in Brand Management / Marketing, gained in FMCG company, preferably food category.
• Experience in the consumer goods industry is a plus.
• Technical skills
• Basic numerical skills
• Administrative skills
• Communication skills
• Project management skills
• Presentation skills
• Market research
• MS Office proficiency

Work Schedule/Set-up:

• Monday – Friday / Day shift
• Travel to the Plant if needed.
• Occasional fieldwork to monitor brand/competitive performance.
• Occasional out-of-base travel to meet and coordinate with key partners, i.e. agency, suppliers, distributors, etc. if needed.

Job Type: Full-time

Pay: Php50, Php55,000.00 per month

Benefits:

• Company Christmas gift
• Company events
• Health insurance
• Life insurance
• Opportunities for promotion
• Paid training

Ability to commute/relocate:

• Ortigas: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• How many years of Brand Management or Marketing experience do you have in an FMCG company, preferably in the food category?
• Do you have FMCG experience specifically in the food category? If yes, how many years?
• How many years of experience do you have in the consumer goods industry?
• How much is your expected salary?
• Amendable for 50,000-55,000 basic pay + other benefits?

Education:

• Bachelor's (Required)

Experience:

• Brand Management / Marketing, gained in FMCG company: 5 years (Required)

Work Location: In person