Brand Manager

2 days ago

Ortigas Post Office P, Philippines Tigerux Agile Innovation Full time ₱300,000 - ₱600,000 per year

Responsibilities:

  • Analyzes consumer insights, defines target markets, channels, and effective communication vehicles.
  • Mines and collates data to support the Annual Marketing Intent.
  • Prepares product orientation materials and updates the brand fact book.
  • Monitors new product development and create sales launch kits.
  • Prepares product transition and rationalization plans.
  • Recommends a disposition plan for near-expiry Finished Goods (FG) Inventory.
  • Consolidates data needed for the creation of pricing per Stock Keeping Unit (SKU).
  • Assists in coordinating ATL campaigns with internal teams and third-party suppliers.
  • Coordinates with the Brand Activation group and recommends actions for excess promo materials, near-ex items and implementation of other promotions.
  • Organizes product sample requests and brand review presentations.
  • Conducts occasional trade check.
  • Occasional visits and alignment meetings with the distributors.
  • Prepares and encodes Internal Orders, Purchase Requisitions, Demand Plans, and Annual Business Plans.
  • Routes, tracks, and archives approvals and documents.
  • Collect data for analyzing Demand Forecast Accuracy and brand profitability.

Qualifications:

  • Bachelor's degree in Business Management, Marketing, or Communication Arts or related field.
  • At least 5 years of experience in Brand Management / Marketing, in FMCG company, preferably food category.
  • Experience in the consumer goods industry is a plus.
  • Technical skills
  • Basic numerical skills
  • Administrative skills
  • Communication skills
  • Project management skills
  • Presentation skills
  • Market research
  • MS Office proficiency

Work Schedule/Set-up: Monday – Friday / Day shift

Note:

  • Travel to the Plant if needed.
  • Occasional fieldwork to monitor brand/competitive performance.
  • Occasional out-of-base travel to meet and coordinate with key partners, i.e. agency, suppliers, distributors, etc. if needed.

Job Type: Full-time

Pay: Php50, Php55,000.00 per month

Benefits:

  • Company Christmas gift
  • Company events
  • Health insurance
  • Paid training

Application Question(s):

  • How many years of Brand Management or Marketing experience do you have in an FMCG company, preferably in the food category?
  • Do you have FMCG experience specifically in the food category? If yes, how many years?
  • How many years of experience do you have in the consumer goods industry?
  • How much is your expected salary?
  • Amendable for ₱50,000 – ₱55,000basic pay + benefits?

Education:

  • Bachelor's (Required)

Experience:

  • Brand Management or Marketing: 5 years (Required)

Work Location: In person

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