Marketing Manager

Job Summary

The Marketing Manager will lead the planning, development, and execution of marketing strategies and campaigns aimed at promoting the company's BPO services (e.g., customer service outsourcing, back-office operations, technical support, etc.). This role will work cross-functionally with sales, operations, and client services to drive brand visibility, generate qualified leads, support client acquisition and retention, and contribute to growth targets.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with the company's growth objectives, service lines, target markets and channels.
• Conduct market research and competitive analysis to understand market trends, threats/opportunities, client needs and service positioning advantages.
• Define target segments, buyer personas (e.g., geographic markets, industries, enterprise vs SMB), and develop tailored messaging and value propositions.
• Lead the creation and execution of multi-channel marketing campaigns (digital: website, SEO/SEM, email marketing, social media; offline/traditional: events, conferences, print collateral, trade shows) to generate leads and build brand awareness.
• Collaborate with the sales team to nurture leads, support sales enablement (create materials, case studies, service brochures, pitch decks), and align marketing activities with sales funnel and conversion metrics.
• Manage content creation and distribution: website content, blog posts, white papers, ebooks, webinars, social posts, newsletters, case studies, press releases.
• Oversee digital marketing performance: manage campaigns on platforms (e.g., Google Ads, LinkedIn, Facebook), optimize for ROI, track metrics (CPL – cost per lead, lead conversion rate, cost per acquisition, etc.).
• Manage relationships with external agencies, vendors, and partners (creative agencies, media buyers, event organisers) ensuring delivery of marketing materials, budgets and timelines.
• Monitor, analyse and report on marketing performance metrics; provide insights and recommendations for improvement and optimisation.
• Manage the marketing budget: allocate spend across channels, track expenditures, ensure campaigns are cost-effective and deliver return on investment.
• Ensure consistent brand messaging, visual identity and positioning across all marketing communications. Uphold brand guidelines and quality standards.
• Lead and develop the marketing team (if applicable): set objectives, mentor staff, allocate tasks, conduct performance reviews and foster a creative, results-oriented environment.
• Coordinate with operations, client services and senior leadership to ensure marketing supports service delivery, client satisfaction, and business growth goals.
• Stay updated on industry best practices, emerging marketing technologies, BPO market trends, and competitor activities to continuously improve marketing approaches.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or a related field. A Master's degree or advanced certification is a plus.
• Minimum 3-5 years (for mid-level) / 5+ years (for senior level) marketing experience
• Strong understanding of digital marketing, analytics, campaign management and lead generation.
• Demonstrated ability to develop and implement successful marketing campaigns and measure their results.
• Excellent written and verbal communication skills; ability to craft compelling messaging and present marketing insights to senior stakeholders.
• Analytical mindset: comfortable interpreting data, generating insights, making data-driven decisions, and optimizing campaigns.
• Experience managing marketing budgets and driving ROI.
• Strong project management skills: ability to manage multiple campaigns simultaneously, meet deadlines, work cross-functionally and adapt in a fast-paced environment.
• Leadership skills: able to lead or work with a team, influence without authority, collaborate across functions.
• Proficiency in marketing tools and platforms (e.g., CRM software, email automation, analytics tools such as Google Analytics or BI platforms, social media tools).
• Familiarity with the BPO/outsourcing industry, target markets (e.g., US, UK, APAC) and service positioning is a plus.