Brand Associate

3 days ago

Eastwood Metro Manila, Philippines DELFI MARKETING, INC. Full time

Responsible for managing assigned brand/product, developing, and executing marketing plans, consistent with current and long-range departmental and company sales and profit objectives.

Duties and Responsibilities:

A. TRADE MARKETING

  • Prepares, recommends, and provides support to Sales Team through development of volume-generating and offtake-generating promotions and efforts
  • Ensures on-time implementation of consumer promotions through close coordination
  • with cross-functional departments (e.g., purchasing, production, accounting, logistics, supply chain, sales, etc.)
  • Plans, leads, motivate, organize and control 3rd -party providers (promo agency, bundling agency, design agency, etc.) to support sales efforts and brand building:

a. Spot trends and opportunities for brand events and consumer promotions

b. Perform consumer in sighting during promotional activities

c. Plan manpower requirements and ensure proper execution of promo efforts

  • Support local sales initiatives by coordinating requested promotional support and deployment of materials
  • Controls actual promotions spendings vis-a-vis approved budget
  • Evaluates major trade efforts to determine effectiveness and efficiencies, and recommends future actions
  • Control the maintenance, allocation, and dispatch of all POS and promo materials.
  • Ensure that all POS materials are accounted for and properly utilized.
  • Coordinate and monitor promo efforts closely with sales team
  • Conducts regular competitive trade checks to check for opportunities/threats present in the market, including competitive price checks to determine own brand's competitive advantage

B. PRODUCT INNOVATION

  • Prepares initial briefs, coordinates development requirements with local/regional counterparts, finalizes packaging design and specifications
  • Prepares initial business plan that will justify/launch of new products in the market, through evaluation of competitive landscape, market and consumer trends and presenting to Brand/Marketing Manager or Business Manager for endorsement
  • Briefs and supervises creative team in developing brand names, packaging designs for new products that will attract the identified target market
  • Recommends optimum price points vis-à-vis competition and/or against consumer's purchase power for evaluation of Brand/Marketing Manager or Business Manager
  • Develops launch plan, including target channels, initial pipeline volume, and investment budget to support new product for endorsement of Brand/Marketing Manager or Business Manager

C. FINANCIALS

  • Closely monitors achievement of monthly sales targets and speed to market of promo SKUs
  • Negotiates with 3rd -party suppliers in providing lowest cost, or additional mileage

D. SUPPLY AND DEMAND

  • Prepares monthly forecast for imported orders/local production to ensure sufficient supply of products for selling
  • Regularly monitors shipments receipt in the system and movement of stocks from DMI warehouse to trade and depots to identify SKUs with critical supply

E. ADMINISTRATIVE

  • Regularly monitors and tracks actual spending vs budget
  • Facilitates processing of billings from suppliers per approved budget/MSRF/Promo Briefs
  • Facilitates processing of claims from principals and/or suppliers
  • Ensures timely and accurate submission of reports to agencies and management

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