Remote E-Commerce Lead

Title: Ecommerce Lead (Shopify CRO & Optimization Strategist)

Level: Manager / Strategist

Reports To: Founder/CEO (acts as CMO for client brands)

Location: Remote

Role Overview

Own the entire ecommerce experience for 5+ wellness/longevity brands—strategizing, optimizing, and orchestrating every website touchpoint to maximize conversion, AOV, and customer lifetime value through systematic CRO, testing, and tech stack management.

Role Purpose

Our client is a full-service growth agency managing high-growth wellness and longevity brands. They drive traffic through ads, email, and organic—but the website is where conversions happen or die.

This person is the strategic operator who ensures:

• Every campaign from the Growth Strategist translates into optimized landing pages and on-site experiences
• Site conversion rates are constantly improving through testing and optimization
• Tech stack (apps, upsells, personalization, checkout) works cohesively
• Data is tracked accurately and insights drive continuous improvement
• All 5 brands maintain excellence without slipping through the cracks

They don't code themselves—they architect, brief, and QA while directing designers and developers to execute flawlessly.

Core Responsibilities

Strategic Ownership

• Own the ecommerce roadmap and quarterly testing/optimization plans for all brands.
• Translate growth campaigns into on-site execution: landing pages, upsells, personalization, checkout.
• Ensure cohesive customer journeys across ads, email, and retention touchpoints.

CRO & Optimization

• Lead A/B tests and site experiments to improve CVR, AOV, and other key metrics.
• Analyze site data to identify friction points and implement systematic optimization processes.
• Produce monthly CRO insights and actionable plans for each brand.

Campaign Execution & Landing Pages

• Build or oversee landing pages for campaigns, product launches, and funnels.
• Ensure offer mechanics, messaging, and branding are consistent across channels.
• QA all pages for functionality, speed, responsiveness, and tracking.

Cross-Functional Collaboration

• Partner with Growth and Retention teams to align campaigns, email/SMS flows, and post-purchase journeys.
• Direct designers and developers via clear briefs and feedback loops.
• Communicate performance updates and insights to CEO/leadership.

Analytics & Reporting

• Maintain dashboards and track key metrics (CVR, AOV, bounce rate, ATC/CTR).
• Generate weekly and monthly performance reports highlighting insights and action items.
• Ensure accurate tracking and attribution across all sites and campaigns.

Required Experience

Must-Haves

• 4–6 years in ecommerce, CRO, or Shopify optimization, with experience at DTC brands or agencies.
• Proven track record improving site conversion rates, AOV, and overall ecommerce performance through systematic testing and optimization.
• Deep Shopify expertise: themes, page builders (Replo, Shogun, GemPages), apps, checkout customization, and tech stack evaluation.
• Strong analytical and systems-thinking skills: comfortable with GA4, Shopify Analytics, profitability tracking, attribution, and managing multiple brands simultaneously.
• Excellent communication: writes clear briefs, FRDs, and feedback; experience with 7–8+ figure DTC brands.

Preferred (Nice-to-Haves)

• In-house DTC brand experience and/or entrepreneurial experience running their own Shopify store, with full-stack knowledge.
• Basic Liquid/HTML/CSS skills for small tweaks without a developer.
• Experience in wellness, health, longevity, beauty, or supplement brands, with familiarity in advanced CRO tools (VWO, Optimizely, Hotjar, Lucky Orange, session replay).
• Conversion-focused: strong landing page copywriting skills and a profitability-first mindset (contribution margin, LTV:CAC, unit economics).

Compensation & Structure

• Base: $3,000–$5,000/month (based on experience and portfolio)
• Structure: Contractor (potential for full-time conversion based on performance)

Work Schedule

• Hours: Full-time equivalent
• Time Zone Preference: Flexible, but must have overlap with US business hours for weekly syncs

Growth Potential

• Performance bonuses tied to CVR improvements and profitability lift across portfolio
• Opportunity to move into Head of Ecommerce or VP of Digital Product as agency scales
• Potential equity/profit-sharing as agency matures

Job Type: Full-time

Pay: Php170, Php280,000.00 per month

Benefits:

• Flexible schedule
• Opportunities for promotion
• Work from home

Experience:

• Shopify: 2 years (Required)
• E-commerce, CRO, or Shopify optimization: 4 years (Required)

Work Location: Remote