Performance Marketing Specialist – AI-Driven Growth

4 days ago

Manila, National Capital Region, Philippines STAFF X Full time $70,000 - $120,000 per year

About Us:

We are a market leader in software solutions for electrical power engineering and renewable energy industries. We deliver high-quality products trusted by businesses, government, and educational institutions worldwide. As we expand, we're embedding AI-driven marketing strategies to accelerate growth, improve customer acquisition, and strengthen our position as an innovation leader.

About the Role:

We seek a proactive Performance Marketing Specialist to design, execute, and optimize AI-powered digital marketing campaigns that drive customer acquisition and software sales. This is a hands-on role for someone passionate about data-driven growth, who can combine creativity with analytical rigor — and embrace AI marketing tools to deliver measurable results.

This is an opportunity to take ownership, bring fresh ideas, and visibly impact the business.

Key Responsibilities:

  • Plan and execute multi-channel performance marketing campaigns to generate high-quality sales leads.
  • Apply AI-driven tools (e.g., Jasper,, Claude, ChatGPT, Midjourney, Synthesia) to support: SEO, keyword research, and content generation, campaign automation and optimization, customer segmentation and personalized messaging.
  • Optimize conversion funnels using Google Analytics 4 (GA4) and other analytics platforms.
  • Manage website improvements and SEO projects, including AI-assisted A/B testing.
  • Execute email marketing and autoresponder campaigns, leveraging AI for copywriting and personalization.
  • Produce and edit digital content (images, video, copy) using a mix of creative and AI-assisted tools.
  • Lead social media marketing with regular content, engagement, and community building.
  • Track, analyze, and report on performance metrics — turning data into actionable insights.
  • Manage ad campaigns (Google Ads, LinkedIn, Facebook, etc.) and marketing events.
  • Collect customer feedback to inform product positioning and market opportunities.
  • Build and maintain strong relationships with customers and stakeholders.

About You:

  • Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
  • Proven experience in performance marketing, with a track record of driving customer acquisition and ROI.
  • Strong analytical skills with the ability to translate data into actionable strategies.
  • Proficiency in digital marketing platforms (Google Ads, GA4, Facebook Ads Manager, LinkedIn Ads).
  • Hands-on experience with AI marketing tools for content creation, campaign optimization, and automation.
  • Excellent communication skills and ability to work collaboratively across teams.
  • Detail-oriented, creative, and adaptable — passionate about leveraging AI in marketing.
  • Prior experience in software or the electrical/energy industries is highly regarded.

What We Offer:

  • Competitive salary and benefits, based on experience.
  • Opportunities to lead in AI-driven performance marketing and experiment with the latest tools.
  • Professional development in AI, analytics, and digital strategy.
  • A supportive, innovative environment where your work directly drives company growth.

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