
marketing manager
2 days ago
Key Responsibilities
- Develop and execute strategic marketing plans for major brand portfolios, ensuring alignment with overall business goals.
- Oversee brand positioning, messaging, and marketing campaigns across multiple channels (digital, print, PR, events).
- Lead marketing initiatives that strengthen brand equity and increase market share for established, large-scale brands.
- Manage marketing budgets, ensuring efficient allocation of resources for maximum ROI.
- Conduct market research to identify trends, customer insights, and competitive strategies.
- Collaborate with cross-functional teams (sales, product, creative) to deliver integrated campaigns.
- Monitor and analyze campaign performance, providing data-driven recommendations for optimization.
- Mentor and lead the marketing team to deliver high-quality, impactful campaigns.
- Manage relationships with advertising agencies, media partners, and brand collaborators.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5+ years of marketing management experience, including at least 2 years handling large, well-known brands.
- Strong understanding of both digital and traditional marketing strategies.
- Exceptional leadership, communication, and stakeholder management skills.
- Proficiency in marketing tools (Google Analytics, CRM systems, social media ad platforms).
- Ability to translate brand vision into effective campaigns with measurable results.
Job Type: Full-time
Ability to commute/relocate:
- Caloocan City: Reliably commute or planning to relocate before starting work (Preferred)
Work Location: In person
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