Marketing Officer

Supervises: Graphic Design Interns / External Creative Partners (as applicable)

Position Overview

As Marketing Officer/Supervisor is the storyteller of the brand shaping how guests, partners, and the community see and feel the hotel. You will lead the hotel's marketing and social media efforts, produce authentic photo and video content, and ensure every post, image, and message reflects the hotel's promise of Trusted Comfort for the Way You Work and Live Today.

With a balanced mix of strategy and creativity, you'll manage campaigns, digital channels, and partnerships that position the hotel as Tacloban's trusted business-leisure hotel- calm, contemporary, and distinctly human.

Key Responsibilities

• Plan and implement the hotel's marketing campaigns across digital, print, and on-site platforms.
• Support the Sales & Marketing Manager in developing monthly and quarterly marketing calendars.
• Manage hotel visibility on social media platforms (Facebook, Instagram, LinkedIn, TikTok) and coordinate with digital partners.
• Draft and publish posts, newsletters, and online content aligned with brand tone and visual standards.
• Collaborate with Operations teams for promotions, stay packages, and seasonal campaigns.
• Serve as the in-house photographer and content creator, capturing brand-aligned imagery and videos of the property, team, guests (with consent), and events.
• Maintain an organized digital content library for marketing and social media use.
• Edit photos, videos, and graphics to match the hotel's minimalist and warm visual identity.
• Produce content that highlights the hotel's spaces, service culture, and guest experience.
• Create visual materials for social media, digital ads, emailers, posters, and in-room collaterals.
• Ensure consistent use of fonts, color palettes, and messaging in all visual communications.
• Assist in updating hotel signage, menus, and promotional displays.
• Coordinate partnerships with local businesses, influencers, and tourism organizations.
• Support event promotions, press releases, and media coverage.
• Monitor online reputation (reviews, comments, engagement) and respond in brand voice.
• Track marketing KPIs such as engagement rate, follower growth, reach, and ROI.
• Google Business Analytics reporting
• Provide monthly marketing performance reports and recommendations.
• Stay updated on hospitality marketing trends and local competitor activities.

Skills & Qualifications

• Bachelor's degree in Marketing, Communication, Multimedia Arts, or related field.
• Minimum 3–5 years of experience in marketing or digital content creation, preferably in hospitality or lifestyle brands.
• Strong photography, videography, and editing skills (using DSLR/mirrorless cameras and editing tools such as Adobe Lightroom, Photoshop, Premiere Pro, or Canva).
• Excellent understanding of social media management and analytics.
• Graphic design experience with an eye for balance, composition, and brand tone.
• Strong writing and communication skills in English and Filipino.
• Creative, organized, self-motivated, and aligned with Hotel's brand values of Trust, Connection, and Authenticity.

Key Performance Objectives (KPOs)

Brand Awareness

Strengthen hotel's online presence and visibility through consistent, brand-aligned content.

Content Quality

Produce professional, visually appealing photo/video content that reflects hotel's calm, premium image.

Social Engagement

Grow engagement and audience reach across all key digital platforms.

Campaign Effectiveness

Execute marketing initiatives that support room sales, F&B promotions, and overall brand equity.

Internal Collaboration

Support other departments with brand materials, event coverage, and internal communications.

Key Performance Indicators (KPIs)

Content Output

Minimum 5-10 original photo/video posts per month across hotel's social platforms.

Engagement Rate

≥ 5% monthly average across social media posts.

Follower Growth

≥ 15% quarterly increase in social media following.

Brand Consistency

100% of content adheres to hotel's brand guidelines.

Campaign ROI

At least 5 sales or lead conversions from each marketing campaign.

Community Collaboration

At least 1 local partnership or event collaboration per quarter.

Timely Reporting

100% of monthly marketing reports submitted by the 5th of the following month.

Google Business Analytics

• Website Traffic: ≥ 15% quarterly growth in unique visitors.
• Engagement Time: ≥ 1.5 minutes average session duration.
• Conversion Rate: ≥ 2% of total website visits resulting in inquiries or bookings.
• Bounce Rate: ≤ 45% for main landing pages.

Job Type: Full-time

Pay: Php20, Php25,000.00 per month

Work Location: In person