Marketing Officer

Main Duties and Responsibilities

I. Market Research and Analysis

• Gathers and analyzes data on consumers, competitors, and market places and creates actionable items, reports, and presentations that can be used to develop a marketing plan or campaign
• Gathers information relevant to the School's goals and targets i.e., determining the causes for non-completion of online application form, non-submission of preliminary requirements, non-enrollment after passing the exams, and the attrition of enrollment for succeeding trimesters
• Identifies marketing trends and key opportunities, contributing to identifying client needs, and recommends programs to address gaps
• Drafts questionnaires, polls, surveys, and other data collection resources to determine target market's behavior

II. Online and Social Media Management

• Serves as main keeper and conduit for communications of GSB's online and social media platforms
• Drafts, posts, and manages social media and marketing contents, promotional materials, and information campaigns (including School and student events, engagement activities, etc.) built on GSB's messaging and aligned with University standards, to generate interests and increase student recruitment
• Develops promotional materials including copywriting of posts and basic editing of video for Social Media (e.g., reels, YouTube videos, etc.)
• Serves as the School's brand champion by checking contents, posts, images, materials to ensure alignment with University standards
• Monitors the School's (e.g., Rockwell, Clark, Cebu, Iloilo, Santa Rosa campuses; and Master in Entrepreneurship [ME] and Master in Entrepreneurship – Social Entrepreneurship Development [MESEDEV] programs) digital platforms (e.g., website, Facebook, Instagram, LinkedIn, TikTok, and YouTube), including visitor engagements, and reviews web/social media analytics to measure the success of social media campaign using data driven techniques
• Utilizes and manages various existing digital communication channels and platforms of the GSB for purposes of marketing, brand building, public engagement, and leads generation to the different program of the GSB
• Sends out digital communication blasts (e.g., email blasts, SMS, app-based blasting, etc.) to stakeholders and prospective applicants which may include promotional and other marketing materials related to GSB programs
• Manages the School's existing online communities (e.g., Facebook, Viber, etc.) for both applicants and students, to generate leads and referrals
• Attends to day-to-day inquiries received through the School's digital channels (e.g., website, Marketing email, SMS, Viber, WhatsApp, official social media handles) with the purpose of converting leads to actual enrollment
• Guides and responds to inquiries from applicants gained through any digital channel in processing their application and endorses them to the School's Admissions team
• Recommends, implements, and manages approved comprehensive social media plan and strategy, mindful of target audiences and engagement objectives
• Researches and identifies social media communication trends, best practices, policies, procedures or new technology and assesses potential opportunities for integration into the GSB's current online practices

III. Marketing Services

• Attends to and ensures immediate response to inquiries about the program, application status, etc. from walk-in guests, phone calls, emails, and other communication channels
• Develops and maintains professional relationships with clients
• Generates leads with the goal of boosting the number of applicants and converting leads to actual student enrollment
• Continuously looks for untapped marketing opportunities that may be done
• Utilizes and manages various existing communication channels and platforms of the GSB for purposes of marketing, brand building, public engagement, and lead generation
• Drafts appropriate communication and promotional materials (e.g., advertisements, brochures, etc.) to targeted sectors for recruitment purposes
• Sends out email blasts to stakeholders and prospective applicants which may include promotional and other marketing materials related to GSB programs
• Utilizes Customer Relationship Management (CRM) call-out as the primary channel to generate/ recruit applicants and convert them to actual enrolment, ensuring that set enrolment targets for the school year are met
• Generates participants for GSB programs and events
• Prepares daily and weekly activity/productivity reports
• Prepares Weekly Online/ Digital Media Tracking, Engagement and Conversion Reports
• Attends to the administrative and logistical requirements of GSB's marketing, brand, and lead-generating activities and events (e.g., Open House, Business seminars, learning sessions, Coffee Talks, etc.)
• Coordinates event details and logistical requirements with other departments and teams involved in the project (e.g., Satellite Directors/Assistants, etc.)
• Prepares and processes cash advances, liquidation for marketing events, events sponsorships, if any
• Coordinates with suppliers/service providers for event marketing paraphernalia (e.g., event posters, marketing collaterals, etc.)
• Prepares service requests for suppliers and providers for the implementation of events and other marketing promotional activities (e.g. graphic artists, video editors, etc.)
• Prepares initial presentation materials
• Coordinates closely with the University Marketing and Communications Office (UMCO) to ensure compliance with University directives, protocols, and branding guidelines related to communication

IV. Performs all other tasks assigned by the immediate supervisor and authorized representatives

Knowledge, Skills and Abilities

• Marketing: Knowledge of digital marketing, relevant marketing tools and design applications; Knowledge of market research techniques and databases
• Content and Branding: Ability to understand, implement, and align brand identity and content standards with materials
• Communication Skills: Excellent written and verbal communication skills; Excellent writing and copy-editing abilities; Ability to understand and write basic communication plans and strategies
• Data Management and Analysis: Ability to analyze and interpret marketing/ communication data, including social media and web analytics, and media monitoring information; Knowledge of data analysis for market study
• Technology Savvy: Ability to create, consume, and utilize digital media; Familiarity with social media and networks, email marketing, and search engines; Proficient in standard computer operating systems (i.e., Windows of MacOS), Google Workspace and Microsoft Office Applications, etc.
• Graphics Design: Basic knowledge of designing graphics, editing videos, creating presentations for marketing and communication materials and creating mock-ups for discussion and turnover for actual production
• Coordination Skills: Ability to proactively coordinate, mediate, and manage actions in relation to others
• Interpersonal Skills: Ability to work and relate with teams; Comfortable with communicating/dealing with big groups and the public
• Organization and Prioritization of Work: Ability to effectively plan and coordinate the delivery of required outcomes, according to importance and urgency; Ability to work with high level of accuracy and attention to detail; Excellent project/campaign and time management skills
• Critical Thinking and Problem Solving: Ability to identify an issue or problem, framing it as a specific question to get into the root of the problem, and evaluating information relevant to the question, then integrating information to develop a solution
• Initiative: Self-starter and willing to learn new skills

Job Type: Full-time

Benefits:

• Health insurance
• On-site parking

Education:

• Bachelor's (Required)

Experience:

• Marketing: 2 years (Required)

Language:

• English (Required)

Work Location: In person