Digital Marketing Specialist

2 hours ago

Manila, National Capital Region, Philippines Bamboo Works Full time A$480 - A$660
An Australian leader in automotive protection delivering premium Gtechniq paint, fabric, and leather coatings alongside 3M paint protection film and custom vehicle wraps is seeking a Digital Marketing Specialist ready to take the wheel and drive all digital marketing efforts from strategy to execution.

Work Hours: Part-time (15hours/week but can transition to more hours); AU timezone
Work Set-up: Fully-remote, PH-based candidates, Independent Contractor
Salary: $480-660/month (depending on experience)

Key Responsibilities:1. Paid Advertising
  • Plan, manage, and optimise Google Ads and Meta Ads campaigns
  • Build strategic, local-service–focused ad funnels
  • Run continuous analysis, A/B testing, and performance refinement
  • Drive stronger lead volume while lowering CPL
  • Deliver clear, actionable reports that highlight results and next steps
2. Social Media Management
  • Develop and execute platform-specific strategies across Instagram, Facebook, TikTok, and LinkedIn
  • Build and maintain a consistent content calendar
  • Create eye-catching graphics, banners, and simple creative assets
  • Track performance, boost engagement, and expand overall reach
  • Strengthen brand visibility across all major channels
3. Email & Newsletter Marketing
  • Plan, build, and launch targeted email campaigns
  • Create clean, visually appealing newsletter designs
  • Segment audiences for relevant, high-impact messaging
  • Run re-engagement flows and promotional campaigns
4. Branding & Creative
  • Maintain consistent brand identity across all digital touchpoints
  • Produce simple design assets when needed
  • Lead creative direction and develop fresh content ideas
5. Reporting & Communication
  • Provide weekly progress updates via email
  • Deliver monthly, easy-to-understand reports 
  • Offer clear insights, recommendations, and next actions
Key Requirements:
  • Senior-level digital marketer with 5+ years of experience (strongly preferred)
  • Strong performance marketing background, especially with Google Ads and Meta Ads
  • Experience in the automotive industry is highly preferred
  • Familiarity with local service businesses such as car tinting, detailing, automotive services, or trades
  • Good design ability, including basic banners, ad creatives, social graphics, and newsletters
  • Strong strategic thinking and the ability to plan and execute end-to-end marketing initiatives
  • Excellent English communication skills
  • Proactive, takes initiative, and does not require constant direction
  • Confident in presenting reports, insights, and clear recommendations
  • Independent and capable of managing the entire marketing function
  • Experience running local lead generation campaigns
  • Knowledge of CRM systems for email marketing
  • Strong copywriting skills for ads, emails, and promotional content
Recruitment Process:
  • Initial Interview
  • Client Interview
  • Offer and Onboarding

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