Digital Marketing Specialist

3 hours ago

Manila, National Capital Region, Philippines TCL Full time ₱1,200,000 - ₱2,400,000 per year

TCL Sun Inc. is seeking a talented Digital Marketing Specialist to join our dynamic team. This full-time role will be responsible for developing and executing innovative digital marketing strategies that drive customer engagement and sales growth. As a key member of our marketing department, you will play a crucial part in achieving the company's strategic objectives.

Job Responsibilities:

Content Management & Publishing

  • Plan, schedule, and publish daily content (posts, stories, reels, videos) aligned with brand voice and marketing goals.
  • Write engaging captions (English Mainly/Tagalog mix) and optimize hashtags for maximum reach.
  • Monitor trends and adapt content strategies for TikTok/Reels/Shorts.

Community & Engagement

  • Respond to comments, DMs, and reviews to foster positive interactions.
  • Collaborate with influencers/KOLs for UGC and partnerships.

Advertising & Boosting

  • Execute self-managed ad campaigns (boosting, basic Meta/Google Ads).
  • Liaise with ad agencies or internal teams to optimize performance.
  • Track KPIs (reach, CTR, conversions) and adjust strategies.

Reporting & Optimization

  • Analyze insights (Facebook Insights, TikTok Analytics) and propose improvements.
  • A/B test creatives, ad copies, and posting times.

Skills & Qualifications:

Must-Have:

  • 2+ years of social media management experience (portfolio/page examples required).
  • Hands-on experience with Facebook/Instagram/TikTok/YouTube content strategies.
  • Basic advertising understanding and skills (Meta Ads Manager, TikTok Ads, or Google Ads).
  • Familiarity with scheduling tools (Meta Business Suite, Later, CapCut).
  • Strong copywriting skills (English + Tagalog).

Nice-to-Have:

  • Background in 3C, FMCG, or home appliance brands.
  • Experience with influencer collaborations.
  • Basic graphic/video editing (Canva, CapCut).
  • Knowledge of performance metrics (ROAS, CPC, engagement rates).

Soft Skills:

  • Creative, agile, and obsessed with social trends.
  • Analytical mindset (data-driven decision-making).
  • Team player with strong communication skills.

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