digital marketing and design coordinator

4 days ago

Clark Freeport Zone, Philippines MET TRAVEL AND TOURS CORP. Full time ₱15,000 - ₱18,000 per year

Scope of Work1. Digital Design

  • Design engaging promotional materials including:
  • Course brochures
  • Social media graphics
  • Email templates
  • Digital banners and flyers
  • Design and update website assets (banners, landing pages)
  • Ensure all visuals align with the training center's brand guidelines
  • Assist in creating visual aids for instructor-led training materials and presentations

2. Website and SEO Management

  • Update and maintain the training center website (WordPress or CMS)
  • Ensure course information is current and accurate
  • Optimize pages for search engines (on-page SEO, keywords, meta tags)
  • Track and improve user experience (UX/UI)

3. Social Media Management

  • Create a content calendar tailored to course schedules and promotions
  • Design and schedule posts across Facebook, Instagram, LinkedIn, and other platforms
  • Engage with audience comments/messages and moderate community interaction
  • Monitor performance metrics and adjust strategy accordingly

4. Email Marketing

  • Build and manage email campaigns (e.g., newsletters, course promotions, event invitations)
  • Segment mailing lists for targeted communications
  • Track open/click rates and optimize content based on performance

5. Advertising and Promotions

  • Set up and manage paid advertising (Google Ads, Facebook Ads, etc.)
  • Promote upcoming courses, events, and open house days
  • Track ROI and provide campaign performance reports

6. Content Coordination

  • Work with subject matter experts to produce blog posts, course highlights, or video testimonials
  • Ensure all content is educational, engaging, and aligned with audience needs

7. Analytics and Reporting

  • Monitor key performance indicators (KPIs) such as:
  • Website traffic
  • Social engagement
  • Email performance
  • Course registration conversions
  • Generate monthly marketing performance reports

III. Deliverables

  • Monthly content calendar
  • Digital designs and marketing materials
  • Active and updated website/course listings
  • Social media management and reporting
  • Email marketing campaigns and reports
  • Paid ad performance insights

IV. Required QualificationsEducation & Experience

  • Bachelor's degree in Marketing, Communications, Graphic Design, or related field
  • Experience in digital marketing and/or graphic design is a plus
  • Experience in education, e-learning, or training industry is a plus

Technical Skills

  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Knowledge of digital marketing tools (Google Ads, Meta Business Suite)
  • Experience with email platforms (Mailchimp, Constant Contact, etc.)
  • Familiarity with CMS (WordPress preferred)
  • Basic knowledge of HTML/CSS is a plus
  • SEO and analytics tools (Google Analytics, SEMrush, etc.)

Job Type: Full-time

Pay: Php15, Php18,000.00 per month

Ability to commute/relocate:

  • Clark Freeport Zone: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • DIGITAL DESIGN AND MARKETING: 1 year (Required)

Work Location: In person

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