digital marketing and design coordinator
4 days ago
Scope of Work1. Digital Design
- Design engaging promotional materials including:
- Course brochures
- Social media graphics
- Email templates
- Digital banners and flyers
- Design and update website assets (banners, landing pages)
- Ensure all visuals align with the training center's brand guidelines
- Assist in creating visual aids for instructor-led training materials and presentations
2. Website and SEO Management
- Update and maintain the training center website (WordPress or CMS)
- Ensure course information is current and accurate
- Optimize pages for search engines (on-page SEO, keywords, meta tags)
- Track and improve user experience (UX/UI)
3. Social Media Management
- Create a content calendar tailored to course schedules and promotions
- Design and schedule posts across Facebook, Instagram, LinkedIn, and other platforms
- Engage with audience comments/messages and moderate community interaction
- Monitor performance metrics and adjust strategy accordingly
4. Email Marketing
- Build and manage email campaigns (e.g., newsletters, course promotions, event invitations)
- Segment mailing lists for targeted communications
- Track open/click rates and optimize content based on performance
5. Advertising and Promotions
- Set up and manage paid advertising (Google Ads, Facebook Ads, etc.)
- Promote upcoming courses, events, and open house days
- Track ROI and provide campaign performance reports
6. Content Coordination
- Work with subject matter experts to produce blog posts, course highlights, or video testimonials
- Ensure all content is educational, engaging, and aligned with audience needs
7. Analytics and Reporting
- Monitor key performance indicators (KPIs) such as:
- Website traffic
- Social engagement
- Email performance
- Course registration conversions
- Generate monthly marketing performance reports
III. Deliverables
- Monthly content calendar
- Digital designs and marketing materials
- Active and updated website/course listings
- Social media management and reporting
- Email marketing campaigns and reports
- Paid ad performance insights
IV. Required QualificationsEducation & Experience
- Bachelor's degree in Marketing, Communications, Graphic Design, or related field
- Experience in digital marketing and/or graphic design is a plus
- Experience in education, e-learning, or training industry is a plus
Technical Skills
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Knowledge of digital marketing tools (Google Ads, Meta Business Suite)
- Experience with email platforms (Mailchimp, Constant Contact, etc.)
- Familiarity with CMS (WordPress preferred)
- Basic knowledge of HTML/CSS is a plus
- SEO and analytics tools (Google Analytics, SEMrush, etc.)
Job Type: Full-time
Pay: Php15, Php18,000.00 per month
Ability to commute/relocate:
- Clark Freeport Zone: Reliably commute or planning to relocate before starting work (Required)
Experience:
- DIGITAL DESIGN AND MARKETING: 1 year (Required)
Work Location: In person
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