Media Buyer

2 days ago

Taguig, National Capital Region, Philippines DigiPlus Interactive Corp Full time $104,000 - $130,878 per year
  • Develop, recruit, and manage affiliate partnerships to drive traffic and increase user acquisition, building collaborative relationships with key partners.
  • Plan, execute, and optimize DSP campaigns with partners like Unity and ironSource, effectively managing budgets and adjusting strategies to meet acquisition and retargeting KPIs.
  • Track campaign performance using analytics, preparing detailed reports with actionable insights focused on acquisition and re-engagement.
  • Collaborate with product, creative, and marketing teams to align affiliate and DSP strategies with overall goals for user acquisition and retargeting.
  • Leverage tools like Adjust, Appsflyer, and CRM systems to enhance campaign management, analysis, and effectiveness.

Qualifications:

  • 1 to 2+ years in programmatic media buying or SEM, with hands-on experience in mobile app marketing on DSP/affiliate channels focused on user acquisition and retargeting.
  • Proficiency with MMPs (e.g., Adjust, Appsflyer), CRM tools, and analytics for tracking and optimizing performance.
  • Strong data interpretation skills to drive strategic adjustments and meet acquisition and retargeting targets.
  • Experience in the gaming or entertainment industry is a plus, with an understanding of bottom-funnel KPIs and metrics.

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