Email Marketing Specialist

Position Type: Full-time

Location: Philippines (Remote)

Schedule: Flexible UK hours

About the Company

Our client is a UK-based full-service digital marketing agency with a strong focus on authenticity, creativity, and brand storytelling. They specialise in content creation, social media strategy, performance marketing, and influencer collaborations for the hospitality industry. With offices in Hampshire and London, the team works with clients across the UK to deliver impactful digital experiences that resonate with audiences and drive engagement.

About the Role

We're looking for an Email Marketing Manager to build and lead our email marketing efforts from the ground up. This is a unique opportunity to establish and own the email marketing function for hospitality clients who currently do not have a formal structure in place. You'll be responsible for centralizing and streamlining email communications, designing automated journeys, and driving performance through data-led strategy and compelling content.

This role requires someone who is both strategic and hands-on—comfortable setting up systems, creating processes, and executing campaigns while collaborating closely with internal teams.

Responsibilities

• Build and implement a scalable email marketing framework from the ground up
• Develop automation flows and lifecycle campaigns to nurture customer journeys
• Create and manage content calendars, campaign schedules, and send cadences
• Segment audiences and personalise messaging based on data and user behaviour
• Monitor and report on key metrics such as open rates, CTR, and conversions
• Collaborate with creative and marketing teams to produce engaging email content
• Ensure compliance with GDPR, CAN-SPAM, and general email best practices

Competencies and Qualifications

Must-Have:

• Proven experience setting up email marketing programs from scratch
• Proficiency with platforms such as Mailchimp, Klaviyo, HubSpot, or Go High Level
• Strong understanding of segmentation, automation, and lifecycle marketing
• Ability to write compelling, brand-aligned copy for different audience segments
• Experience tracking and optimising campaign performance (open rates, CTR, conversions)
• Knowledge of A/B testing methodologies and customer journey mapping
• Familiarity with using AI tools to streamline and enhance campaign efficiency
• Experience working with creative and performance marketing teams to align messaging and design

Nice-to-Have:

• Background in hospitality, lifestyle, or consumer-focused industries
• Basic understanding of HTML/CSS for email formatting and troubleshooting
• Degree in Marketing, Digital Communications, or a related field
• Experience integrating email with broader digital marketing funnels or CRM platforms

Key Characteristics:

• Analytical: Comfortable working with data to evaluate campaign performance and guide decision-making.
• Goal-Oriented: Focused on driving measurable outcomes through strategic planning and execution.
• Detail-Oriented: Meticulous in campaign setup, compliance, audience targeting, and copy quality.

What We Offer

• 100% Remote Work – Work from anywhere in the Philippines.
• Career Growth Opportunities – Gain hands-on experience, mentorship, and continuous learning.
• Collaborative & Innovative Team – Work alongside skilled professionals who value excellence.

Application Process

We understand that searching for a new job can be challenging, and we're here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible.

The interview process includes a Recruiter Interview and Client Interviews. As part of the process, candidates complete a hands-on task during the technical interview. Throughout each stage, we keep you informed and provide feedback as quickly as possible, ensuring you feel valued and supported throughout your journey with us.

Job Type: Full-time

Pay: From Php50,000.00 per month

Benefits:

• Work from home

Work Location: Remote