Copywriter Senior Specialist

Overview

As a key member of the Marketing Communications team under Brand Management, the Copywriter Senior Specialist crafts compelling, on-brand, and strategically aligned copy that supports brand positioning and marketing objectives. This role partners closely with creative designers, communication specialists, product owners, and cross-functional stakeholders to ensure messaging consistency and creative excellence across all brand and product communications.

Functions and Responsibilities

Creative Development

• Conceptualize, write, and edit high-quality copy for integrated marketing campaigns, including above-the-line, below-the-line, digital, social, CRM, and on-ground activations.
• Translate complex product features into compelling, consumer-friendly messaging.
• Generate creative ideas and support campaign theme development aligned with business strategies.
• Produce copy for both long-form (web, app, blogs, scripts) and short-form (taglines, captions, headlines, spiels).
• Develop and enhance creative frameworks, including but not limited to brand platforms, campaign handles, and product naming.

Brand Voice & Strategy

• Ensure consistency of brand voice and tone across all communication touchpoints.
• Refine and improve messaging frameworks to strengthen brand identity.
• Support the development of campaign narratives that balance creativity with commercial effectiveness.

Collaboration & Project Execution

• Work closely with art directors, designers, communication specialists, product owners, and other
• stakeholders to deliver impactful, fully integrated campaigns.
• Participate in brainstorming, creative reviews, and feedback loops with internal stakeholders and external agencies.
• Manage multiple briefs with accuracy, timeliness, and adaptability in a fast-paced environment.

Quality Control & Optimization

• Proofread and edit content to ensure clarity, accuracy, and alignment with brand and regulatory
• requirements.
• Incorporate feedback from stakeholders to continuously optimize copy.
• Stay informed about consumer trends, market insights, cultural nuances, and competitive
• messaging.

Core Competencies

• Creative Excellence: Strong conceptual thinking and the ability to craft memorable, brand ownable copy.
• Strategic Mindset: Ability to align copywriting with broader business objectives and campaign
• goals.
• Detail Orientation: Keen eye for grammar, tone, and brand consistency.
• Collaboration: Effective team player who can partner across creative, marketing, and product
• groups.
• Adaptability: Flexibility to write for multiple formats, audiences, and communication channels.
• Cultural Savviness: Awareness of local and youth trends, idioms, and cultural nuances.

Work Ethics

• Demonstrates integrity, honesty, and accountability in all tasks and communications.
• Maintains professionalism and respect when collaborating with colleagues, partners, and
• stakeholders.
• Meets deadlines consistently while managing multiple priorities with attention to detail.
• Upholds confidentiality and brand sensitivity when handling proprietary information.
• Shows initiative, ownership, and a proactive attitude in addressing challenges and delivering
• results.
• Embraces feedback and fosters a culture of continuous improvement.

Job Skills & Qualifications

• Bachelor's Degree in Fine Arts, Multimedia, Advertising, Business Administration, Management,
• Marketing, Digital Media, Communications, or a related field, with a strong foundation for creative and strategic thinking.
• Minimum of 4 to 6 years of relevant experience in copywriting, demonstrating the ability to ideate, develop, and execute creative campaigns across various mediums.
• Proficiency in English, Filipino, and conversational Taglish.
• Familiarity with ASC guidelines, brand compliance standards, and digital advertising best practices.
• Experience in Advertising & Digital Marketing Agency, Public Relations, or In-house Creative
• Functions is highly desirable, showcasing adaptability and familiarity with industry standards and practices.
• Proven track record in campaign development, execution, and management, highlighting the ability to drive results and meet objectives effectively.
• Strong strategic comprehension and critical thinking skills, enabling the ability to analyze complex problems and develop innovative solutions that align with organizational goals.
• Demonstrated creativity and a keen eye for visual aesthetics, with the ability to generate unique and compelling ideas that resonate with target audiences.
• Proficiency in both oral and written English and Filipino, facilitating effective communication and collaboration with diverse stakeholders.
• Proficiency in creative production, including video and photoshoot production, showcasing versatility in content creation and production processes.
• Proficiency in Microsoft 365 apps such as Word, Excel, PowerPoint, Outlook, and Teams, enabling efficient workflow management, collaboration, and presentation development

NOTE: We regret to inform that only shortlisted candidates will be notified.