Ads Specialist

2 days ago

Taguig, National Capital Region, Philippines M-Commerce Corporation Full time

The Ads Specialist is responsible for planning, creating, managing, and optimizing paid advertising campaigns across major digital platforms such as Meta (Facebook, Instagram) and Google (Search, Display, Shopping, and YouTube).

The role focuses on driving traffic, conversions, and revenue growth for the company's e-commerce brand through data-driven strategies, performance monitoring, and continuous optimization.

Key Responsibilities:

Campaign Strategy & Execution

  • Develop and execute effective advertising strategies across Meta Ads Manager and Google Ads.
  • Conduct audience and keyword research to identify targeting opportunities.
  • Set up campaigns, ad groups, creatives, and tracking systems for e-commerce performance.
  • Manage daily ad budgets, pacing, and bids to maximize ROI and achieve target ROAS and CPA goals.

Optimization & Analysis

  • Monitor and analyze campaign performance, adjusting strategies to improve CTR, CPC, and conversion rates.
  • Perform A/B testing for creatives, landing pages, and ad copy.
  • Collaborate with designers, copywriters, and developers to align ads with brand messaging and optimized user experience.
  • Ensure accurate tracking via Facebook Pixel, Google Tag Manager, and Google Analytics 4 (GA4).

Reporting & Insights

  • Prepare weekly and monthly performance reports with actionable insights and recommendations.
  • Track and communicate ROI, audience behavior, and conversion performance.
  • Stay current with platform updates, advertising policies, and industry trends.

Job Type: Full-time

Pay: Php40, Php60,000.00 per month

Work Location: In person

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