Fractional Marketing and Social Media Director

need to Location: Remote – Philippines

Type: Part-Time

Reports to: CEO

Company: Salty Screens

Role Overview

Salty Screens is a Christian faith-driven pool enclosure company based in Florida, US, committed to excellence, service, and community. We're hiring a Marketing Director to own strategy, execution, content, and analytics with a hands-on approach. This is a part-time role for someone who thrives in both creative and operational work, blending strategic leadership with real-world execution.

This is not a "We're the agency" role—it's"* for a builder, doer, and leaderYou'llit's* need to roll up your sleeves daily to grow our local presence, refine our brand voice, and create content that reflects our values and craftsmanship.

Your Responsibilities

1. Strategy & Brand Leadership

• Develop and manage the annual and seasonal marketing roadmap.
• Own the Salty Screens brand: visual identity, tone of voice, message hierarchy.
• Align all content and campaigns with our Christian values of honesty, stewardship, and service.
• Monitor performance via KPIs (leads, conversions, engagement) and continuously improve.

2. Hands-On Content Creation

• Create all marketing assets, including flyers, reels, postcards, banners, and holiday campaigns.
• Use tools such as Canva, CapCut, and Google Design Materials independently.
• Script, edit, and publish short-form video content for social media (Reels, TikToks, YouTube Shorts).
• Develop and maintain our weekly content calendar across platforms.

Typical Weekly Output

2 short-form videos/week (Reels/Shorts)

2–3 feed posts/week

Light DM/comment checks 3–4 days/week

1 weekly report + next week plan

3. Digital Marketing & Community Growth

• Manage our website, SEO, and Google Business listing.
• Drive growth via organic content, referral campaigns, and seasonal promotions.
• Build and manage email marketing, customer nurture sequences, and loyalty campaigns.

4. Social Media Management

• Execute consistent weekly social media posting (Facebook, Instagram, YouTube Shorts).
• Monitor and respond to DMs/comments with professionalism and care.
• Manage weekly performance reports to guide content priorities
• Optionally explore AI tools (e.g., HeyGen or Synthesia) to scale content.

5. Local & Charitable Marketing

• Build and execute "giving-based" marketing programs—e.g., charitable tie-ins, holiday causes, and community spotlights.
• Coordinate with local churches, nonprofits, and homeowner events for visibility.
• Help document customer testimonials and community stories in ways that inspire trust and connection.

6. Eventually: Build a Scalable System

• Document SOPs and campaign templates for repeatable execution.
• Hire and manage part-time creators or interns if needed as the brand grows.

Your Qualifications

• 5+ years of experience in marketing, preferably with home services, Florida local business, or Christian brands.
• Portfolio that demonstrates both strategic thinking and hands-on execution.
• Proficient in: Canva, CapCut (or equivalent), Meta Business Suite, email tools (Mailchimp, GoHighLevel, etc.).
• Able to write clean, values-aligned copy for emails, social captions, and CTAs.
• Strong visual design sense and attention to branding detail.
• Comfortable managing social media accounts and responding to customer DMs with care and empathy.

Bonus Experience (Not Required)

• Experience working in or with a faith-based business or ministry.
• Familiarity with AI video/avatar tools (e.g., Synthesia, HeyGen).
• Experience capturing or directing photo/video shoots.

Faith & Culture Alignment

We are a Christian-owned and operated business. While you don't" have to share our faith to apply, you must:

• Respect and reflect our values in content
• Operate with humility, truthfulness, and service in your communications.
• Be comfortable promoting charitable causes and, where appropriate, occasionally including verses, prayers, or faith-inspired messages.

Position Details

• Type: Part-Time Independent Contractor
• Schedule: Flexible with 1–2 check-ins/week
• Location: Remote (Florida knowledge preferred)
• Compensation: Hourly or monthly retainer + optional performance bonus based on lead volume and brand growth

How to Apply

Send the following to

• Resume and 5–10 portfolio samples (graphics, posts, videos, etc.)
• Brief paragraph about why you're excited about this role
• Weekly availability and your preferred work schedule
• (Optional) A 30–60 sec Loom or selfie video introducing yourself

Job Type: Part-time

Pay: Php13, Php24,000.00 per month

Expected hours: 5 – 10 per week

Work Location: Remote