Digital Media Buyer
4 days ago
We are seeking a Digital Media Buyer to plan, execute, and optimize paid advertising campaigns across TikTok, Shopee, Lazada, and Meta (Facebook & Instagram). The ideal candidate is data-driven, strategic, and experienced in managing e-commerce ad campaigns that drive sales.
- Develop and implement paid media strategies to maximize ROI across TikTok, Shopee, Lazada, and Meta.
- Optimize ad placements, targeting, and bidding strategies to improve performance and efficiency.
- Conduct A/B testing on ad creatives, audiences, and messaging to enhance campaign effectiveness.
- Monitor and analyze key performance metrics (CPC, CTR, ROAS, conversion rates) and adjust strategies accordingly.
- Collaborate with creative and marketing teams to develop compelling ad content.
- Stay updated on platform algorithm changes, trends, and best practices for e-commerce advertising.
- Manage ad budgets effectively, ensuring cost efficiency while meeting revenue goals.
Qualifications:
- Proven experience in media buying and running performance-driven ads on TikTok, Shopee, Lazada, and Meta.
- Strong analytical skills and proficiency in advertising dashboards and analytics tools.
- Ability to interpret data and optimize campaigns based on performance insights.
- Experience in e-commerce, affiliate marketing, or online retail advertising is a plus.
- Detail-oriented, self-motivated, and able to manage multiple campaigns simultaneously.
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