Campaign & Content Lead

2 days ago

Quezon City, National Capital Region, Philippines Kimstore Full time $40,000 - $80,000 per year

About the role

We are seeking a talented and driven Content Marketer to join our team at KIMSTORE ENTERPRISE CORP.' We are seeking a creative, data-driven, and highly organized
Campaign & Content Lead
to drive performance across all major eCommerce platforms—Shopee, Lazada, Shopify, TikTok Shop, and Facebook. This role is responsible for creating compelling content, leading digital campaigns, boosting brand presence, and maximizing online conversions. You will collaborate with marketing, creatives, operations, and product teams to ensure consistency and performance across platforms.

What you'll be doing

1
. Content Creation & Management

  • Develop and oversee content strategies tailored to each eCommerce platform
  • Create and manage product listings, descriptions, banners, short-form videos, and other creatives
  • Ensure alignment with brand voice, seasonal promos, and platform algorithm best practices
  • Optimize content for SEO, visibility, and CTR

2. Campaign Planning & Execution

  • Lead campaign ideation, calendar planning, and execution across platforms
  • Coordinate with Marketplace Managers and Sales Team to align goals and promos
  • Launch and monitor Mega Campaigns (e.g., 7.7, 8.8, 9.9), platform vouchers, and flash sales
  • Run A/B tests and continuously improve assets and messaging

3. Performance Analysis & Optimization

  • Analyze campaign results (traffic, conversion, engagement, ROI) and provide actionable insights
  • Track KPIs per platform and optimize campaigns accordingly
  • Collaborate with data and ads teams for paid media optimization

4. Cross-functional Collaboration

  • Work closely with graphic designers, video editors, influencers, and product teams
  • Align with operations for stock availability, pricing, and bundling
  • Liaise with platform category managers for brand visibility and promotions

What we're looking for

  • Bachelor's Degree in Marketing, Communications, Multimedia, Business, or related field
  • 3+ years of experience in content marketing or campaign execution in eCommerce or retail
  • Proven track record of managing campaigns in Shopee, Lazada, TikTok Shop, Shopify, and FB
  • Deep understanding of each platform's backend tools (e.g., Lazada/Shopee seller center, TikTok seller center, Meta Business Suite, Shopify backend)
  • Strong creative sense and ability to write or direct effective content
  • Familiarity with analytics tools (e.g., Google Analytics, Data Studio, platform dashboards)
  • Experience in influencer/KOL collaborations is a plus. Excellent project management and communication skills.

What we offer

At KIMSTORE ENTERPRISE CORP.', we are committed to providing our employees with a rewarding and fulfilling work experience. We offer competitive compensation, opportunities for career development and advancement, and a vibrant, supportive work culture. We also provide a range of benefits, including comprehensive health insurance, paid time off, and ongoing training and development programs.

About us

KIMSTORE ENTERPRISE CORP.' is a leading retail and consumer products company that has been serving customers in the Philippines for over a decade. We are known for our diverse product offerings, exceptional customer service, and commitment to innovation. Our mission is to provide our customers with the best possible shopping experience, and we are always looking for talented individuals to join our team and help us achieve our goals.

Apply now for this exciting opportunity to become a Content Marketer at KIMSTORE ENTERPRISE CORP.'.

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