Trade Marketing Lead

3 days ago

Mandaluyong City, National Capital Region, Philippines Biocostech Philippines Corporation Full time ₱900,000 - ₱1,200,000 per year

Key Responsibilities:

Channel Strategy Development

  • Develop and implement channel-specific strategies for skincare and supplements to maximize product visibility and sales across various distribution channels (e.g., supermarkets, health & beauty stores, pharmacies, and e-commerce platforms).
  • Identify and evaluate new distribution opportunities and partnerships to strengthen market presence.
  • Monitor channel performance, analyzing sales data and market trends to optimize strategies and meet growth targets.

Category Management

  • Conduct market research to understand trends, consumer preferences, and competitive dynamics within the skincare and supplements categories.
  • Develop and execute comprehensive category plans that align with overall company objectives and drive category growth.
  • Collaborate with product development teams to ensure offerings meet market demands and consumer needs.

Sales and Marketing Collaboration

  • Partner with sales teams to develop and implement promotional strategies for skincare and supplements.
  • Collaborate with marketing teams to create impactful campaigns, product positioning, and messaging tailored to different channels and target audiences.
  • Manage demand forecasting and product ordering in coordination with sales, product, and supply chain departments.
  • Ensure optimal stock levels and timely product arrivals in the Philippines.

Data Analysis and Reporting

  • Analyze sales performance, market trends, and category metrics to inform strategic decisions and monitor progress.
  • Prepare regular reports on category performance, including sales growth, profitability, and market share, providing actionable insights and recommendations.
  • Utilize data to refine strategies, address challenges, and drive continuous improvement.

Customer and Vendor Relationship Management

  • Build and maintain strong relationships with key retailers, distributors, and business partners.
  • Negotiate terms and agreements with channel partners to secure optimal product placement and promotional support.
  • Address any issues or concerns from partners promptly and professionally, ensuring a high level of customer satisfaction.

Innovation and Trend Monitoring

  • Stay up-to-date with industry trends, emerging technologies, and consumer behavior in skincare and dietary supplements.
  • Identify opportunities for product innovation and development based on market insights and consumer feedback.
  • Monitor competitor activities and adjust strategies to maintain a competitive edge.

Demand Forecasting

  • Manage overall demand forecasting and product ordering in coordination with sales, product, and supply chain teams.
  • Ensure optimal stock levels and timely product arrivals in the Philippines.
  • Perform other services for Biocostech Philippines Corporation, its affiliates, and its subsidiaries.

Job Qualifications:

  • Bachelor's/College Degree, Post Graduate Diploma, or Master's Degree in Business, Marketing, Business Administration, or any related field.
  • At least two to three (2-3) years of relevant experience in channel management, category management, or a related FMCG role.
  • Strong knowledge of skincare, including consumer behavior and regulatory considerations, is highly preferred.
  • Proven ability to develop and execute effective channel and category strategies.
  • Strong analytical skills to interpret data and deliver actionable insights.
  • Excellent negotiation, communication, and interpersonal skills.
  • Ability to work effectively with cross-functional teams and manage multiple projects.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with data analysis tools.

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