Trade Marketing Specialist

11 hours ago

Mandaluyong City, National Capital Region, Philippines Biocostech Philippines Corporation Full time ₱900,000 - ₱1,200,000 per year

Key Responsibilities:

  • Assist in the development and execution of trade marketing strategies to promote skincare products effectively and contribute insights to align trade initiatives with overall brand and marketing strategies.
  • Collaborate with cross-functional teams to plan and implement promotional campaigns aimed at boosting product visibility and sales.
  • Monitor and evaluate the performance of promotional activities, providing recommendations for optimization.
  • Support the development and implementation of visual merchandising guidelines for skincare products in retail outlets and ensure that merchandising displays align with brand standards and guidelines.
  • Conduct ongoing market research to stay informed about industry trends, competitor activities, and consumer preferences in the skincare sector and provide insights to inform trade marketing strategies and identify market opportunities.
  • Assist in managing the trade marketing budget, tracking expenses, and ensuring cost-effective strategies.
  • Work closely with sales teams to align trade marketing initiatives with sales objectives.
  • Provide support and resources to the sales teams for effective execution at the retail level.
  • Analyze sales data and key performance indicators to assess the impact of trade marketing activities and generate regular reports for management, highlighting successes, challenges, and areas for improvement.
  • Develop training materials and conduct sessions for sales teams and retail partners on skincare product features, benefits, and promotional strategies.
  • Monitor and maintain the quality of product displays and promotional materials.
  • Propose and implement innovative trade marketing initiatives to differentiate the skincare brand in the market.
  • Stay updated on industry best practices and emerging trends to incorporate into trade marketing strategies.
  • Perform other services for Biocostech Philippines Corporation its affiliates and its subsidiaries.

Job Requirements:

  • Candidate must possess a Bachelor's/College Degree, Post Graduate Diploma, or Master's Degree in Business Studies/Administration/Management, Marketing, or a related field.
  • At least one (1) year of relevant experience in sales, trade, and category management within the FMCG sector.
  • Strong category and space management skills.
  • Excellent analytical skills with the ability to interpret data and generate actionable insights.
  • Exceptional negotiation, communication, and interpersonal skills.
  • Computer-literate and proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.).
  • A strong team player.

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