Community Manager

Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Heritage Guitars, Teisco, Swee Lee, Dawsons, and Manny's. Vista Musical Instruments is headquartered in Singapore, with operations in the USA, UK, and APAC, and is a part of Caldecott Music Group.

Established in 1946 and headquartered in Singapore, Swee Lee is South East Asia's leading omni-channel musical instrument and lifestyle retailer and distributor. Committed to community and creativity, the brand's mission is to be the region's trusted house of music and expression. Swee Lee is known for curating immersive experiences at their cafes and Local store concepts, and matching customers with the products and services they need throughout their musical journey. With a legacy rooted in thoughtfulness, resourcefulness, and enthusiasm, Swee Lee embodies a passion for music that resonates across the region. Swee Lee is a part of Vista Musical Instruments and has locations in 5+ countries across South East Asia.

Job Overview:

Swee Lee is seeking a talented and highly motivated Community Manager to join our dynamic team. The ideal candidate will have a strong passion for music, excellent communication skills, and a proven track record in developing and executing marketing strategies and community initiatives. As the Community Manager, you will work closely with the Digital Marketing Lead, the Senior Marketing Manager, Community & Events, and local Swee Lee teams to drive brand awareness to enhance customer engagement and increase brand affinity towards Swee Lee in our local regions.

Responsibilities:

Social Media & Community Engagement

• Manage and maintain all social media accounts, ensuring consistent, on-brand, and engaging content is posted regularly.
• Create engaging, high-quality content (photos, videos, graphics, and copy) tailored for platforms such as Instagram, Facebook, YouTube, and TikTok to increase brand visibility and engagement.
• Work with the Marketing Project Manager to ensure social media communications for key launches, product features, and community posts are launched on time according to the marketing calendar.
• Engage actively with the online community, responding to comments and messages and fostering meaningful interactions to build loyalty.
  
• Monitor social media trends and adapt strategies to enhance brand visibility.

Artist Relations

• Develop and maintain strong relationships with artists, influencers, and other key figures in the music community.
• Identify and onboard emerging talent to collaborate with Swee Lee.
• Seek and coordinate new opportunities for artist-focused marketing content, including behind-the-scenes content, events and product showcases, and interviews.
• Coordinate artist endorsements, partnerships, and sponsorships to promote our products from both owned and distributed brands.
• Serve as the primary liaison between artists and internal teams across our operated regions to facilitate collaborations, campaigns, and events.
• Monitor and report on the performance and expenditure of artist marketing campaigns.

Market Insights & Competitor Research

• Conduct regular research to spot localised marketing trends, audience preferences, and emerging channels in the local music retail scene.
• Perform competitor analysis among key players in the local music retail scene to gather insights, identify opportunities, and refine marketing strategies.
• Work closely with the local retail and customer support teams to gather key customer insights to define key market pain points and opportunities to be addressed.

Localised Marketing Initiatives 

• Develop and execute market-specific campaigns, including identifying the ideal channel mix and touchpoints for target audiences.
• Collaborate with the content, retail, and marketing teams to adapt global strategies to the local market.
• Craft innovative initiatives to resonate with local communities and drive customer engagement. 

Event Planning & Execution 

• Plan, organise, and execute local events to engage the local music community and promote Swee Lee.
• Partner with relevant stakeholders and vendors to ensure seamless event delivery and execution.
• Ensure seamless and world-class event operations, upholding the highest standards of execution and attendee experience. 

Event Administration & Documentation 

• Serve as a primary administrative contact for event-related documentation, proactively liaising with clients and partners to acquire essential materials such as technical riders, press photos, and artist biographies.
• Monitor and report on the performance and expenditure of events, including creating and managing monthly event and individual event P&Ls.
• Follow up on inquiries with potential clients and partners, ensuring all communications are tracked, and the inquiry tracker is accurately and promptly updated.
• Manage the tracking of both incoming and outgoing invoices and their respective payment statuses. Liaise with the Finance team to address payment issues and ensure accurate reconciliation.
• Update and maintain project management systems to reflect current project progress, changes, and deadlines.
• Review, vet, and prepare contracts and agreements for internal and external stakeholders, ensuring documentation is complete and accurate.
• Perform various ad hoc administrative tasks and support duties as required to ensure smooth and efficient team operations.

Requirements:

• Proven experience in social media management, community engagement, or digital marketing roles, preferably within the music instrument or music-related industry.
• Proficient in written and spoken English.
• Passion for music and a good knowledge of the local music scene is a MUST.
• Strong understanding of social media platforms, trends, and best practices.
• Excellent grasp of the local music retail market trends and cultural nuances.
• Analytical mindset with the ability to translate data into actionable insights.
• Ability to plan, organise, and execute events.
• Highly creative, proactive, and able to manage multiple projects independently and collaboratively within a global team.

If you have a love for music, a drive for excellence, and a desire to make a difference in the world of marketing, we invite you to apply for this exciting opportunity at Swee Lee. To apply, please submit your resume, cover letter, and any relevant work samples.