Senior Marketing Specialist

Job Description

Get to know our Team:

The Grab Driver Acquisition and Onboarding Department is responsible for onboarding and recruiting new driver and rider-partners in the platform. This team designs, creates and owns the processes to ensure smooth driver/ rider application experience in the driver onboarding journey and ensure that new riders are setup for success. This team is also responsible for attracting and recruiting new drivers to join Grab and MoveIt via leveraging various channels, campaigns, and avenues to reach potential target audience to join the growing rider base of Grab and MoveIt. You will get a chance to work directly with progressive thinkers with various teams -- operations, marketplace, marketing departments, training, safety, and driver communities to help shape the driver's early lifecycle journey.

Get to know the Role:

The Driver Marketing Executive for Driver Acquisition will primarily be responsible for leads generation to get potential drivers onboarded in Grab across all verticals and services to maintain a healthy supply of driver/delivery-partners in the platform.

You will be designing driver acquisition campaigns, from strategy to implementation, in collaboration with the Driver Acquisition team, Driver Operations teams and respective business verticals (i.e. GrabCar, GrabExpress, GrabFood).

You will be creating and implementing campaigns from top of funnel until conversion/onboarding through different digital and offline channels (paid and earned media, blog, in-app, email, SMS, social media marketing, radio ads, OOH, offline activations, etc).

You will optimize conversion of leads generation efforts and evaluate spend, campaign and channel performance to ensure an efficient and effective acquisition funnel.

Location of the Assignment:

Able to work in office (Marikina) 5 times weekly and willing to go to various Acquistion events or Marketing affairs as needed

The day-to-day activities:

Support Driver Acquisition team and business verticals to reach driver acquisition and activation targets

Lead end-to-end acquisition campaigns be it online/digital or on-ground, if necessary

Defining target audience profile/avatars to ensure value proposition messaging is highly targeted and relevant to potential leads

Work closely and efficiently as a team with driver communications, performance marketing, driver acquisition and operations, and creative colleagues to campaign are implemented delivered on time and on brief

Crafting clear value propositions and effective messaging to deliver high converting campaigns

Crafting clear and well-written messages quickly

Deliver copy/communications that are actionable, influence behavior and move metrics

Finalize and proofread content, suitable for publishing

Ensure that the messaging, narrative and tonality is in line with Grab's Brand Guidelines

Implement and publish communications/campaigns through various tools and medium (in-app, SMS, social media, blog, etc)

Partner with insights and data analytics and other departments to build automated communications in all stages of the life cycle

​​Build driver lifecycle journeys especially pre-onboarding journey

Minimum Qualifications

Bachelor's Degree in Marketing or Communications or any 4-year related course

With relevant work experience in digital marketing, and/or trade marketing. Experience in designing marketing funnels is a plus

With relevant work experience in content production and content management

Knowledgeable in content marketing, performance marketing, mobile marketing, and launching campaigns

Must be knowledgeable about transport, cars and the automotive industry

Preferably knows how to drive

Excellent written and verbal communication skills

Fluent in speaking, writing in both Filipino and English language.

Attention to detail and accuracy

Problem analysis and problem-solving skills

Excellent time management skills. Proactive and self-starters, and has a high degree of personal responsibility

Enjoy working as part of a team.

Proficient in Microsoft/Google productivity tools.

Expert knowledge of spelling, punctuation, syntax and grammar rules.

Comfortable hitting project deadlines.

Value constructive criticism.

Comfortable multi-tasking as a key player on a variety of projects (if necessary.)

Handle themselves in a pleasant, personable manner (in-person, phone, and email.)